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Shopify Inbox is a free messaging tool that lets you chat with customers as they shop. While you chat, use live customer information like products viewed, what’s in their cart, and past orders to tailor messages to your customer. Upsell by recommending products or offering discounts to increase order value. Quicker responses can increase conversion by up to 69%—help customers faster with Inbox’s AI-powered instant answers and suggested replies.

Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve.