
Hello. We're Surefire. We're a Shopify agency focused on the design, build and promotion of exceptional eCommerce websites. We work with ambitious brands and businesses to help them to uncover opportunities and unlock new revenue streams online.
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We built the UK Cotopaxi theme using an off-the-shelf theme as a starting point. We then added a number of bespoke sections and theme customisations to give them a theme with an excellent set of tools for content and marketing.

Historic Car Art curate and sell the largest collection of automotive art in Europe. We helped them migrate over to Shopify from WooCommerce and customised an off-the-shelf theme to match their requirements. This included a custom product page which makes extensive use of metafields to showcase the artwork, and overhauling the navigation to populate automatically from specific collections.

We helped Carrie Elizabeth Jewellery to update their Shopify site from an out of date theme to a new Online Store 2 option. We also overhauled their existing product data to make it easier to manage and improve their product page layouts. We now support the Carrie Elizabeth team with ongoing updates and technical support with the website.

We've worked with the team at Charlotte Mills for a number of years and recently updated their site to make use of the the latest Online Store 2.0 features. The result is a beautiful Shopify site which incorporates incredible photography and video content throughout.


Scaramanga are an original lifestyle brand that designs and creates beautiful leather goods. We helped them to migrate over to Shopify from their existing bespoke eCommerce platform. This included full product data transfer and the customisation of an off-the-shelf theme as a starting point for the site.


