Convert traffic arriving to your old, discontinued products. Offer customers alternative products.
Do you have products which you've stopped selling due to being discontinued, hard to source or perhaps having been replaced by a newer model? Are you currently wasting the traffic (customers) arriving to these pages? Offer customers equivalent, alternative products and convert that dead-end traffic into orders. Offer customers the latest model, or an alternative that you still sell. A better experience for customers, and better utilisation of existing traffic to improve your conversion rate.
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