Bergmensch Case Study: Optimization for Higher Conversion Rates

Expert

Uplifts GmbH

Client

BERGMENSCH®

Category

Conversion rate optimization

Objective: Increase conversion rates and enhance the number of products per order. Solution: We implemented a step-by-step optimization of the entire online store interface through A/B tests. The introduction of a mega menu improved the overall clarity of the site. Additionally, we focused on storytelling to reduce comparability among products.