Deb's Jewelry Shop, the largest provider of $5 jewelry in the U.S., supports over 30,000 consultants nationwide. With a goal to rank prominently for "Paparazzi Jewelry" and their key collections on Google, DJS turned to organic SEO, the InterLinks Linking App, and inbound link strategies. As a result, they now generate 8–50 orders daily, powered entirely by free Google traffic.