Configuration of Advanced Analytics Services: Data Studio & Hotjar

Category

Analytics and tracking

We set up and configured additional analytics services to enhance data accessibility and user behavior analysis. Data Studio provides easy access to key site metrics, allowing divisions to customize and restrict access as needed. Hotjar is integrated to analyze user behavior through heatmaps and session recordings, enabling the creation of funnels and the ability to run polls for better insights.

Setting up and configuring additional analytics services screenshot 1

Project Tags

user behavior
funnel analysis
Hotjar
Data Studio
heatmaps