Enhanced E-commerce Setup and Event Reporting in Google Analytics

Expert

Category

Analytics and tracking

The project involved setting up event tracking and enhanced e-commerce within Google Analytics. This allows for detailed reporting on site events to analyze user behavior and identify user issues. We also transferred purchase data to evaluate the effectiveness of various traffic sources and established both macro and micro goals for comprehensive performance insights.

Setting up events and enhanced e-commerce in Google Analytics screenshot 1

Project Tags

event reporting

traffic source analysis

macro goals

micro goals