Store build or redesign
SEO
Case Study: Enhancing Conversion Rates for Plants are Purple
Expert
Uplifts GmbH
Client
Plants are Purple
Industry
Health & BeautyCategory
Conversion rate optimizationThe objective for Plants are Purple was to achieve a higher conversion rate and increase the number of units sold per transaction. We executed a relaunch featuring enhanced branding. Through multiple A/B tests, we restructured the product presentation, emphasizing simplicity and clarity. By fostering transparency and establishing expert status, we aimed to reduce purchase barriers.
Project Tags
product presentation
transparency
branding
A/B testing
expert status