Store build or redesign
SEO

Case Study: Enhancing Conversion Rates for Plants are Purple

Client

Plants are Purple logo
Plants are Purple

Industry

Health & Beauty

Category

Conversion rate optimization

The objective for Plants are Purple was to achieve a higher conversion rate and increase the number of units sold per transaction. We executed a relaunch featuring enhanced branding. Through multiple A/B tests, we restructured the product presentation, emphasizing simplicity and clarity. By fostering transparency and establishing expert status, we aimed to reduce purchase barriers.

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Project Tags

product presentation
transparency
branding
A/B testing
expert status