Headless commerce

Store build or redesign

Transformation of Paige: From Women's Denim to a Multi-Category Lifestyle Brand

Expert

Pattern

Category

Store migration

Pattern successfully migrated Paige to Shopify Plus, utilizing its Unified Commerce toolkit to transform the brand from a women's denim focus to a comprehensive multi-category lifestyle powerhouse for both men and women. Our extensive process included stakeholder interviews, analytics and data insights, UX research, and both visual and UI design, culminating in an innovative headless commerce design.