The development focus was on functionality, creating a professional online shop that encourages both browsing and decisive purchases. With custom designs and advanced filtering options, the store is optimized for user experience. Key features include product maintenance for over 2,000 items with metafields, a variant view, advanced filter functions, product photos as variant swatches, dynamic descriptions, up-selling, a progress bar in the cart drawer, cross-selling capabilities, and a wishlist feature.