LAUNCHED A SERIOUSLY UPGRADED web experience JUST before Black Friday (unheard of BTW) - giving the girls a serious conversion lift of over 30%. Plus a 25% increase in average order value thanks to better merchandising of add-ons - bye bye nip slips and hello nipple covers 🙈.⁠⁠ a game changer the brand bending all the rules when it comes to wearing your undergarments in public.