Conversion rate optimization
SEO
Elevated Web Experience: 38% CVR Boost for Arq Design Studio
We launched a significantly upgraded web experience just before Black Friday, achieving an impressive conversion rate lift of over 38%. Additionally, we noted a 25% increase in average order value, attributed to improved merchandising of add-ons. This initiative transformed the brand's approach, challenging norms regarding public undergarment use with innovative product presentations.
Project Tags
better merchandising
web experience upgrade
nipple covers
Black Friday launch
game changer