SEOConversion rate optimization
Elevated Web Experience: 38% CVR Boost for Arq Design Studio
We launched a significantly upgraded web experience just before Black Friday, achieving an impressive conversion rate lift of over 38%. Additionally, we noted a 25% increase in average order value, attributed to improved merchandising of add-ons. This initiative transformed the brand's approach, challenging norms regarding public undergarment use with innovative product presentations.
Project Tags
better merchandisingweb experience upgradenipple coversBlack Friday launchgame changer