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Conversion rate optimization

Tufte Wear: Expert Consulting, Theme Design, and Conversion Rate Optimization

Expert

Journey Agency logo
Journey Agency

Client

Tufte Wear logo
Tufte Wear

Industry

Apparel & Accessories

Category

Store build or redesign

In collaboration with Tufte Wear, a leading Shopify Plus merchant in the Nordic outdoor clothing sector, we tackled conversion challenges and rejuvenated their online presence. Our comprehensive redesign of their site and application ecosystem yielded remarkable results: a 177% increase in conversion rate, a 196% increase in add to cart actions, a 166% rise in reached checkouts, and a 22% increase in total orders.

Tufte Wear | Consulting, Theme Design, CRO & AOV Improvements screenshot 1
Tufte Wear | Consulting, Theme Design, CRO & AOV Improvements screenshot 2
Tufte Wear | Consulting, Theme Design, CRO & AOV Improvements screenshot 3
Tufte Wear | Consulting, Theme Design, CRO & AOV Improvements screenshot 4
Tufte Wear | Consulting, Theme Design, CRO & AOV Improvements screenshot 5
Tufte Wear | Consulting, Theme Design, CRO & AOV Improvements screenshot 6

Project Tags

AOV improvements
Nordic outdoor clothing
CRO
theme design
Shopify Plus