Analytics and tracking

Animals Matter - Website Rescues

Category
Ongoing website management

Animals Matter came to me looking to see how they could improve their Shopify store. However, their goal wasn’t focused on increasing sales nor on increasing conversion rates. Instead, they needed help with reducing the number of customer service phone calls. It was important to ensure the content on the site answered the questions their customers most often asked.

Animals Matter - Website Rescues screenshot 1

Project Tags

user experiencecustomer serviceShopify storesite contentcontent strategy