Continuous A/B Testing and Optimization for Schuback Parfumerien

Expert

Niko Spies

Category

Conversion rate optimization

Schuback Parfumerien, one of Germany's oldest perfume companies, is continuously enhancing their online shop through A/B testing. With over 12 months of collaboration, the project has achieved significant positive results, including a 37% success rate in A/B tests and generating a substantial average revenue increase in the six-figure range. Each test has resulted in an average conversion uplift of 4.55%.