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Shopify 2.0 Upgrade and UX Enhancement for Section 119

Expert

Milk Bottle Labs

Client

Section 119

Industry

Apparel & Accessories

Category

Store build or redesign

Section 119 serves as a premier destination for officially licensed Grateful Dead merchandise and iconic band apparel based in New York. Since our partnership began in 2019, we executed a comprehensive Shopify 2.0 upgrade in 2024, enhanced store automations using Klaviyo, and significantly improved the user experience of the site.