Seamless Migration for Ted Baker's NA Commerce: Preserving Iconic Branding

Expert

BlueSwitch

Client

Ted Baker .Com

Industry

Apparel & Accessories

Category

Store migration

Ted Baker is a globally recognized lifestyle brand headquartered in the UK, boasting a significant presence across Europe, Asia, and North America. For the BFCM launch, BlueSwitch successfully migrated Ted Baker's North American commerce from Big Commerce without losing historical data, while ensuring the brand's iconic look and feel was preserved.