Ursa Major - Returning customers & retention
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We partnered with Ursa Major to improve customer retention. Our audit identified storytelling gaps and the need for more messaging to promote returning and subscribing. We analysed cancellations, finding that many users who dropped out should have been using the product. Most cancellations were for lower-priced items, with the third month being a common cancellation point.
Project Tags
product usagestorytellingaudit analysissubscriber messaging