Revamping Digital Experience for Big Green Egg to Engage a Younger Audience

Expert

HRVST

Category

Store build or redesign

Big Green Egg, renowned in the UK and US for its ceramic barbecues cherished by celebrity chefs and backyard heroes, sought a fresh revenue strategy in Canada. To resonate with a younger audience, we focused on crafting a unique digital experience that aligns with the brand's iconic status as more than just a product—it's a beloved backyard tradition.