SEOProduct and collection setupTheme customization

PERA Luggage Theme Upgrade: Enhancing Product Discovery and Conversion

Expert

factfour

Category

Store build or redesign

The PERA luggage store underwent a theme migration to a modern design, significantly improving product discovery and driving conversion rates. We consolidated hundreds of individual products into variants for better organization and user-friendly presentation, including the implementation of swatch filtering. Additionally, we resolved issues related to tagging and filtering, enhancing the functionality of collections and brand visibility. We also provided guidance to the client on effective product creation and management strategies.