SEOProduct and collection setupTheme customization
PERA Luggage Theme Upgrade: Enhancing Product Discovery and Conversion
Expert
Category
Store build or redesignThe PERA luggage store underwent a theme migration to a modern design, significantly improving product discovery and driving conversion rates. We consolidated hundreds of individual products into variants for better organization and user-friendly presentation, including the implementation of swatch filtering. Additionally, we resolved issues related to tagging and filtering, enhancing the functionality of collections and brand visibility. We also provided guidance to the client on effective product creation and management strategies.
Project Tags
product variantstagging issuesclient guidanceswatch filteringtheme migration