OptiWeb Marketing is a full-service web marketing agency providing a wide range of services to clients since 2010. In 2010, we became one of the first companies in Montreal to begin working on improving organic search engine (SEO) results with local businesses.
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Our project for Camelot focused on digital marketing at the beginning, however, it quickly moved into development as well since the client also needed to develop la new and improved user experience. We acquired a theme tailored to Camelot's brand identity and leveraged it to craft a visually appealing and cohesive website.
Our strategy for the client was to drive high-intent traffic to their website. The client was an already established brand, and there was awareness in the market. We incorporated a store locator feature, adding another layer of convenience for users to locate and engage with our client's products. To amplify this impact, we integrated a search plugin to enhance user navigation.
The development strategy was to reduce the number of clicks and time taken for users to complete a purchase. This helped the business witness faster and higher conversions with fewer abandoned carts. Also, the integration of the Matrixify app played a pivotal role in facilitating seamless product imports, allowing for the incorporation and updating of an extensive catalog, with over 200,000 skus.
