Shopify Audiences

Audiences has helped us spend our ad dollars more effectively! We have been pleased with this tool so far and will continue to explore how it can help improve our marketing.

We've had a good experience with Audiences for a few of our brands! It was easy to set up and was particularly helpful in being able to expand on limited audience groups when a site is fairly new.

We love this app, it's been great to have another source for audience building when advertising. The Shopify team has also been very responsive when it comes to our feedback on the app.

As soon as this app became available I immediately jumped on it - and, boy, am I glad i did! This is a major work-around to the iOS challenges in advertising attribution. All you have to do is click-click-click to create audiences based on sales of your catalog items, within the Shopify Admin, and then click to export the hashed audience list and upload it into the FB Ad Manager and voila! Now, you'll be able to target people who have purchased products like yours (or complimentary) on other Shopify sites but who have never purchased from you. It's genius. They don't need to worry about matching up ID's either... Shopify attributes it based on the snowflake of an email address! The email address wasn't in your system, it clicked through ads you presented to the user and then purchased and now its in your system. Voila! attribution at it's best!