Littledata ‑ Customer Tracking
Ecommerce data platform for GA, GA4 and Facebook CAPI
143 Ratings
4.6
Media
About this app
Launched: Jan 9, 2017, 12:00:00 AM
Server-side tracking to Google, Meta and Klaviyo boosts performance with more customers and revenue
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For Google, get a tracking upgrade over Google & YouTube Channel, and Enhanced Conversions.
- Double revenue from abandoned cart flows in Klaviyo with better flow triggers
- Enhanced Conversions for customer matching in Google Ads
- No more dumb ads: target full-funnel events sent via Conversions API (CAPI)
- Power up Google Analytics (GA4), tracking checkout steps and recurring orders
- Built for data experts - making it ridiculously easy to get accurate data
Features
Visuals and reports
Multi-store reports
GDPR compliance
Data export
Performance analytics
Engagement metrics
Conversion tracking
Demographic analysis
Traffic source
UTM attribution
Cost per acquisition
Ad spend
Marketing and sales
Purchase tracking
UTM tracking
Funnel analysis
Checkout analytics
Abandoned cart
Pixel tracking
Customer behavior
Segmentation
Page views
Event tracking
Lifetime value (LTV)
Targeting
Lookalike audiences
Device
Product category
Location-based
Audience segments
Retargeting
Custom audiences
Pricing Plans
Flex
0
- $0.35 per Shopify order tracked
- Accurate tracking of customer events
- Email and chat support
- 30-day free trial included
Standard
99
- Up to 1,500 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Email and chat support
Pro
249
