---
title: "B4B ‑ Variable Products Shopify App Profile"
description: "Variants on collection page & Collection filter by variants"
canonical_url: "https://shoplist.co/shopify-apps/variable-products-variants"
markdown_url: "https://shoplist.co/shopify-apps/variable-products-variants.md"
last_updated: "2026-11-07"
entity_type: "shopify_app"
slug: "variable-products-variants"
source: "public Shopify app profile allowlist"
---

# B4B ‑ Variable Products Shopify App Profile

> Variants on collection page & Collection filter by variants

## Quick answer
B4B ‑ Variable Products has 312 detected stores in Shoplist. This Markdown profile displays 6 public brand examples; it is not a complete customer list.

## Key facts
- Name: B4B ‑ Variable Products
- Monitoring status: Merchant data available
- Developer: Zubr
- Developer profile: https://shoplist.co/app-developers/zubr
- Shopify App Store URL: https://apps.shopify.com/variable-products
- Website: https://zubrcommerce.com/?utm\_source=app-store&utm\_medium=variable&utm\_campaign=site
- Launch date: November 18, 2019
- Shoplist category: Collections & Merchandising
- Detected stores: 312
- Rating: 4.9
- Review count: 53
- Free trial signal: Yes

## Pricing summary
Standard: $9/month; Advanced: $19/month

## Shoplist app-stack sample
Shoplist has public app-stack evidence for 312 brands using B4B ‑ Variable Products. This Markdown page displays 6 of those public brands. Detected stores count storefront evidence; public brands count the brand profiles eligible for this public sample. Stores and brands are different populations, so these counts need not match. This page exposes a small sample so agents can cite Shoplist-native install intelligence without treating the sample as the full dataset.

| Brand | Category or market | Products | Active apps | Shoplist profile |
| --- | --- | --- | --- | --- |
| Natura Selection | Apparel & Accessories | 1,325 | 20 | https://shoplist.co/shopify-brands/natura-selection.md |
| Roots of Fight | Apparel & Accessories | 433 | 20 | https://shoplist.co/shopify-brands/roots-of-fight.md |
| Milano Di Rouge | Apparel & Accessories | 302 | 14 | https://shoplist.co/shopify-brands/milano-di-rouge.md |
| HI-LIFE | Apparel & Accessories | 1,236 | 18 | https://shoplist.co/shopify-brands/hilifeshop-com.md |
| Sunday Citizen Wholesale | Home & Garden | 277 | 25 | https://shoplist.co/shopify-brands/sundaycitizen-co.md |
| Vision X Off-Road | Vehicles & Parts | 556 | 23 | https://shoplist.co/shopify-brands/visionxoffroad-com.md |

This table is intentionally a public sample. It does not expose the full brand list, install timeline, contact data, people data, internal scores, crawl provenance, or unstable operational fields.

## Shopify App Charts
Placements in the week of November 2, 2026 (published Mondays; ranks are the published chart rows, not computed here).

| Chart | Rank | Change | Value | Chart page |
| --- | --- | --- | --- | --- |
| Top in Collections | \#5 | NEW | 307 stores \(estimated\) | https://shoplist.co/shopify-apps/rankings/store-design-product-display-collections |

How the charts are built: https://shoplist.co/shopify-apps/rankings/methodology

## App Signals
As of November 8, 2026:

- Stores running it: 311, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +1 new stores, +1 returning, −10 removed, net −8 (estimated; 1 day held out of movement)
- Primary App Store category: Collections, #30 (14-day median position)
- Listing reviews: 53, 0 in 28 days
- Big-brand index: 1.3× the corpus share
- Top countries: United States: 98 stores; United Kingdom: 29 stores; Germany: 21 stores; Australia: 18 stores; Canada: 18 stores

## Public callouts
- Show variants on collection pages by Color, or any other options
- Split variants and change the displayed product image according to collection
- Manage & display variants on collection pages in bulk or using condition logic
- Name variants in catalog using the combination of different product fields
- Change the order of variations, and mix product variants amongst other products
## Shopify App Store categories
- Product variants
- Collections

## Data note
Profile updated: November 7, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-08 20:48:39.974228\+00
Detection metrics refreshed: 2026-11-08 10:00:00.19319\+00
Public app evidence date: 2026-11-04
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/variable-products-variants)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)