---
title: "UTM Health ‑ Consequential Shopify App Profile"
description: "UTM Health audits Shopify order and customer journey data to find missing UTM parameters, broken UTM tracking, campaign source gaps, and unattributed revenue. Review UTM coverage, naming quality, order attribution, campaign tracking, campaign URL and URL tracking issues, then prioritize fixes by revenue impact. Use it as a UTM audit, UTM checker, tracking audit, and tracking health check to spot missing campaign data, unattributed orders, and unreliable marketing attribution."
canonical_url: "https://shoplist.co/shopify-apps/utm-health-otb"
markdown_url: "https://shoplist.co/shopify-apps/utm-health-otb.md"
last_updated: "2026-10-15"
entity_type: "shopify_app"
slug: "utm-health-otb"
source: "public Shopify app profile allowlist"
---

# UTM Health ‑ Consequential Shopify App Profile

> UTM Health audits Shopify order and customer journey data to find missing UTM parameters, broken UTM tracking, campaign source gaps, and unattributed revenue. Review UTM coverage, naming quality, order attribution, campaign tracking, campaign URL and URL tracking issues, then prioritize fixes by revenue impact. Use it as a UTM audit, UTM checker, tracking audit, and tracking health check to spot missing campaign data, unattributed orders, and unreliable marketing attribution.

## Quick answer
UTM Health ‑ Consequential has 0 detected stores in Shoplist. This Markdown profile displays 0 public brand examples; it is not a complete customer list.

## Key facts
- Name: UTM Health ‑ Consequential
- Monitoring status: First-adopter watch
- Developer: Out Of The Blue
- Developer profile: https://shoplist.co/app-developers/out-of-the-blue
- Shopify App Store URL: https://apps.shopify.com/utm\_health
- Launch date: June 26, 2026
- Shoplist category: Product Reviews & UGC

## Pricing summary
Starter Plan: $0/month \+ usage

Shoplist has not yet found reliable public storefront evidence connecting a Shopify store to this app. This does not mean the app has no users. Some apps are new, admin-only, server-side, theme-independent, or otherwise difficult to detect from public storefront signals.


## Public callouts
- UTM Health Score, 0–100 score measuring your store's UTM tracking quality.
- Unattributed revenue, see the dollar value of orders with no UTM source data.
- Fixable issues lists problems ranked by revenue impact with clear fixes.
## Shopify App Store categories
- Analytics

## Data note
Profile updated: October 15, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-10-30 18:04:20.234574\+00
Detection metrics refreshed: 2026-10-30 14:53:23.662062\+00
Public app evidence date: 2026-10-15 18:36:09.283806\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/utm-health-otb)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)