---
title: "TrueBuyer Shopify App Profile"
description: "TrueBuyer is built for cash-on-delivery stores that advertise on Meta. When an order is placed, we send a Lead event to Meta. When you mark the order as delivered, we send the Purchase event. Cancelled or undelivered orders never count as purchases, so Meta optimizes your ads on customers who actually pay. Connect your Pixel and Conversions API token once, then mark orders as delivered or cancelled in one click. Failed sends are retried automatically, and you get an alert if your token expires."
canonical_url: "https://shoplist.co/shopify-apps/truebuyer"
markdown_url: "https://shoplist.co/shopify-apps/truebuyer.md"
last_updated: "2026-11-02"
entity_type: "shopify_app"
slug: "truebuyer"
source: "public Shopify app profile allowlist"
---

# TrueBuyer Shopify App Profile

> TrueBuyer is built for cash-on-delivery stores that advertise on Meta. When an order is placed, we send a Lead event to Meta. When you mark the order as delivered, we send the Purchase event. Cancelled or undelivered orders never count as purchases, so Meta optimizes your ads on customers who actually pay. Connect your Pixel and Conversions API token once, then mark orders as delivered or cancelled in one click. Failed sends are retried automatically, and you get an alert if your token expires.

## Quick answer
TrueBuyer has 0 detected stores in Shoplist. This Markdown profile displays 0 public brand examples; it is not a complete customer list.

## Key facts
- Name: TrueBuyer
- Monitoring status: First-adopter watch
- Developer: ETS IA AFRIKA AGENCY
- Developer profile: https://shoplist.co/app-developers/ets-ia-afrika-agency
- Shopify App Store URL: https://apps.shopify.com/cod-tracker
- Launch date: November 2, 2026
- Shoplist category: Shipping & Fulfillment
- Free plan signal: Yes

## Pricing summary
TrueBuyer Free: Free; TrueBuyer Pro: $20/month; TrueBuyer Annual: $190/year

Shoplist has not yet found reliable public storefront evidence connecting a Shopify store to this app. This does not mean the app has no users. Some apps are new, admin-only, server-side, theme-independent, or otherwise difficult to detect from public storefront signals.


## App Signals
As of November 3, 2026:

- Stores running it: 0, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: not enough observed days yet
- Primary App Store category: Advertising - Other
- Listing reviews: 0

## Public callouts
- Lead event sent to Meta on every new order
- Purchase event sent only when the order is delivered
- Mark orders delivered or cancelled in one click
- Automatic retry and alerts if your Meta token expires
- Customer data hashed \(SHA-256\) and encrypted at rest
## Shopify App Store categories
- Advertising - Other

## Data note
Profile updated: November 2, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-03 20:44:13.218069\+00
Detection metrics refreshed: 2026-11-03 10:00:00.337189\+00
Public app evidence date: 2026-11-02 15:10:01.278993\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/truebuyer)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)