--- title: "Tolstoy: Shoppable Video & UGC Shopify App Profile" description: "Product recommendations video maker, video chat, video gallery" canonical_url: "https://shoplist.co/shopify-apps/tolstoy-shoppable-video-ugc" markdown_url: "https://shoplist.co/shopify-apps/tolstoy-shoppable-video-ugc.md" last_updated: "2026-11-08" entity_type: "shopify_app" slug: "tolstoy-shoppable-video-ugc" source: "public Shopify app profile allowlist" --- # Tolstoy: Shoppable Video & UGC Shopify App Profile > Product recommendations video maker, video chat, video gallery ## Quick answer Tolstoy: Shoppable Video & UGC has 6,619 detected stores in Shoplist. This Markdown profile displays 6 public brand examples; it is not a complete customer list. ## Key facts - Name: Tolstoy: Shoppable Video & UGC - Monitoring status: Merchant data available - Developer: Tolstoy - Developer profile: https://shoplist.co/app-developers/tolstoy - Shopify App Store URL: https://apps.shopify.com/tolstoy - Website: https://www.gotolstoy.com - Launch date: December 2, 2020 - Shoplist category: Product Reviews & UGC - Detected stores: 6,619 - Rating: 4.6 - Review count: 287 - Free plan signal: Yes ## Pricing summary Free: Free; Starter: $19/month; Plus: $44/month; Pro: $195/month ## Shoplist app-stack sample Shoplist has public app-stack evidence for 6,619 brands using Tolstoy: Shoppable Video & UGC. This Markdown page displays 6 of those public brands. Detected stores count storefront evidence; public brands count the brand profiles eligible for this public sample. Stores and brands are different populations, so these counts need not match. This page exposes a small sample so agents can cite Shoplist-native install intelligence without treating the sample as the full dataset. | Brand | Category or market | Products | Active apps | Shoplist profile | | --- | --- | --- | --- | --- | | Morphe US | Health & Beauty | 501 | 11 | https://shoplist.co/shopify-brands/morphe-us.md | | MESHKI | Apparel & Accessories | 2,625 | 25 | https://shoplist.co/shopify-brands/meshki.md | | Laura Mercier - US | Health & Beauty | 219 | 19 | https://shoplist.co/shopify-brands/laura-mercier---us.md | | Milk Makeup | Health & Beauty | 79 | 26 | https://shoplist.co/shopify-brands/milk-makeup.md | | ColourPop | Health & Beauty | 1,623 | 22 | https://shoplist.co/shopify-brands/colourpop.md | | Pixi Beauty | Health & Beauty | 225 | 17 | https://shoplist.co/shopify-brands/pixi-beauty.md | This table is intentionally a public sample. It does not expose the full brand list, install timeline, contact data, people data, internal scores, crawl provenance, or unstable operational fields. ## Shopify App Charts Placements in the week of November 9, 2026 (published Mondays; ranks are the published chart rows, not computed here). | Chart | Rank | Change | Value | Chart page | | --- | --- | --- | --- | --- | | Top in Video and livestream | \#2 | Coverage expanded | 6,625 stores \(estimated\) | https://shoplist.co/shopify-apps/rankings/store-design-images-and-media-video-and-livestream | | Pricing moves in Video and livestream | \#1 | Coverage expanded | 6,625 stores \(estimated\) | https://shoplist.co/shopify-apps/rankings/store-design-images-and-media-video-and-livestream/pricing-moves | | Big-brand picks in Video and livestream | \#4 | Coverage expanded | 2.8× the average big-brand share \(estimated\) | https://shoplist.co/shopify-apps/rankings/store-design-images-and-media-video-and-livestream/big-brand-picks | | Pricing moves | \#13 | Coverage expanded | 6,625 stores \(estimated\) | https://shoplist.co/shopify-apps/rankings/pricing-moves | | Top in Australia | \#30 | Coverage expanded | 1,074 stores \(estimated\) | https://shoplist.co/shopify-apps/rankings/au/top | How the charts are built: https://shoplist.co/shopify-apps/rankings/methodology ## App Signals As of November 9, 2026: - Stores running it: 6,625, 0.5% of the stores Shoplist tracks - Store movement, last 28 days: +43 new stores, +11 returning, −86 removed, net −32 (estimated; 4 days held out of movement; detection coverage changed in this window) - Primary App Store category: Video and livestream, #24 (14-day median position) - Listing reviews: 287, +8 in 28 days - Big-brand index: 2.8× the corpus share - Loyalty: 38% of reviewers report using it a year or more (as reported by reviewers), against 11% across its category - Top countries: United States: 2,161 stores; Australia: 1,074 stores; United Kingdom: 370 stores; Canada: 265 stores; Germany: 98 stores ## Public callouts - Feature your videos on the Shop app home feed, seen by 1M\+ users daily. - Shoppable videos. Add-to-cart, share and search directly within your videos. - Automatically pull videos from Instagram, TikTok, Google Drive, and more. - Shop app video. Feature your videos on Shop app home feed; brand page & PDPs. - 'For You' personalized video feeds, Powered by AI recommendation engine. ## Shopify App Store categories - Video and livestream - Social proof ## Data note Profile updated: November 8, 2026. This is the profile revision date, not a guarantee that every store was checked on that date. Public snapshot built: 2026-11-09 16:46:41.124678\+00 Detection metrics refreshed: 2026-11-09 10:00:00.198215\+00 Public app evidence date: 2026-11-06 This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields. ## Related links - [HTML app profile](https://shoplist.co/shopify-apps/tolstoy-shoppable-video-ugc) - [Shopify apps directory](https://shoplist.co/shopify-apps) - [Shoplist data methodology](https://shoplist.co/data-methodology.md)