---
title: "TheTruPoint: Analytics, AI Shopify App Profile"
description: "Most Shopify stores are scaling campaigns that look profitable and aren't. Last-click attribution can overstate ROAS by up to 75%, meaning you're rewarding the wrong channels while real winners get starved of budget. This app installs a server-side pixel to capture what browser tracking misses and connects your store to a full intelligence suite: true attribution, real profit per order, category benchmarks, and real-time alerts before losses compound."
canonical_url: "https://shoplist.co/shopify-apps/thetrupoint"
markdown_url: "https://shoplist.co/shopify-apps/thetrupoint.md"
last_updated: "2026-10-14"
entity_type: "shopify_app"
slug: "thetrupoint"
source: "public Shopify app profile allowlist"
---

# TheTruPoint: Analytics, AI Shopify App Profile

> Most Shopify stores are scaling campaigns that look profitable and aren't. Last-click attribution can overstate ROAS by up to 75%, meaning you're rewarding the wrong channels while real winners get starved of budget. This app installs a server-side pixel to capture what browser tracking misses and connects your store to a full intelligence suite: true attribution, real profit per order, category benchmarks, and real-time alerts before losses compound.

## Quick answer
TheTruPoint: Analytics, AI has 2 detected stores in Shoplist. This Markdown profile displays 2 public brand examples; it is not a complete customer list.

## Key facts
- Name: TheTruPoint: Analytics, AI
- Monitoring status: Merchant data available
- Developer: Elevare Techinex
- Developer profile: https://shoplist.co/app-developers/jarvis-1
- Shopify App Store URL: https://apps.shopify.com/thetrupoint
- Launch date: March 31, 2026
- Shoplist category: Loyalty & Referrals
- Detected stores: 2
- Rating: 5
- Review count: 5
- Free plan signal: Yes

## Pricing summary
Free: Free; Value: $49/month; Pro: $149/month

## Shoplist app-stack sample
Shoplist has public app-stack evidence for the brands below using TheTruPoint: Analytics, AI. This Markdown page displays 2 public brands. This page exposes a small sample so agents can cite Shoplist-native install intelligence without treating the sample as the full dataset.

| Brand | Category or market | Products | Active apps | Shoplist profile |
| --- | --- | --- | --- | --- |
| The Habit Store | Apparel & Accessories | 1,148 | 12 | https://shoplist.co/shopify-brands/thehabitstore-in.md |
| Mulberry Label | Apparel & Accessories | 511 | 6 | https://shoplist.co/shopify-brands/mulberrylabel-in.md |

This table is intentionally a public sample. It does not expose the full brand list, install timeline, contact data, people data, internal scores, crawl provenance, or unstable operational fields.

## App Signals
As of November 9, 2026:

- Stores running it: 2, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +0 new stores, +0 returning, −0 removed, net 0 (estimated; 2 days held out of movement; detection coverage changed in this window)
- Primary App Store category: Analytics, #272 (14-day median position)
- Listing reviews: 5

## Public callouts
- Server-side pixel captures conversions that browser-based tracking misses.
- Multi-touch attribution shows exactly which channels drive your revenue.
- Pre-built and custom dashboards unify all your store KPIs in one place.
- AI powered analysis to understand your store data.
- Performance alerts and benchmarks notify you when key metrics change.
## Shopify App Store categories
- Analytics

## Data note
Profile updated: October 14, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-09 12:11:24.386157\+00
Detection metrics refreshed: 2026-11-09 10:00:00.198215\+00
Public app evidence date: 2026-10-14 05:55:19.387489\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/thetrupoint)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)