---
title: "Pay What You Want Shopify App Profile"
description: "Increases sales by accepting what customers are willing to pay"
canonical_url: "https://shoplist.co/shopify-apps/pay-what-you-want-pwyw"
markdown_url: "https://shoplist.co/shopify-apps/pay-what-you-want-pwyw.md"
last_updated: "2026-11-06"
entity_type: "shopify_app"
slug: "pay-what-you-want-pwyw"
source: "public Shopify app profile allowlist"
---

# Pay What You Want Shopify App Profile

> Increases sales by accepting what customers are willing to pay

## Quick answer
Pay What You Want has 176 detected stores in Shoplist. This Markdown profile displays 6 public brand examples; it is not a complete customer list.

## Key facts
- Name: Pay What You Want
- Monitoring status: Merchant data available
- Developer: Extendons
- Developer profile: https://shoplist.co/app-developers/extendons
- Shopify App Store URL: https://apps.shopify.com/pay-what-you-want-extendons
- Website: https://www.extendons.com
- Launch date: September 1, 2020
- Shoplist category: Loyalty & Referrals
- Detected stores: 176
- Rating: 4.3
- Review count: 56
- Free plan signal: Yes
- Free trial signal: Yes

## Pricing summary
30-Days Free Trial: Free; Core: $4.99/month; Spark: $8.99/month

## Shoplist app-stack sample
Shoplist has public app-stack evidence for 176 brands using Pay What You Want. This Markdown page displays 6 of those public brands. Detected stores count storefront evidence; public brands count the brand profiles eligible for this public sample. Stores and brands are different populations, so these counts need not match. This page exposes a small sample so agents can cite Shoplist-native install intelligence without treating the sample as the full dataset.

| Brand | Category or market | Products | Active apps | Shoplist profile |
| --- | --- | --- | --- | --- |
| J Balvin | Media | 156 | 11 | https://shoplist.co/shopify-brands/jbalvin-com.md |
| Chris Corsini | Services | 77 | 8 | https://shoplist.co/shopify-brands/chris-corsini.md |
| jontiwild | Cameras & Optics | 39 | 7 | https://shoplist.co/shopify-brands/jontiwild-com.md |
| Moon Body Soul | Apparel & Accessories | 428 | 10 | https://shoplist.co/shopify-brands/moonbodysoul-com.md |
| EVERYDAYDAYS | Apparel & Accessories | 138 | 5 | https://shoplist.co/shopify-brands/everydaydays-com.md |
| The Pigeon Letters | Arts & Entertainment | 156 | 11 | https://shoplist.co/shopify-brands/thepigeonletters-com.md |

This table is intentionally a public sample. It does not expose the full brand list, install timeline, contact data, people data, internal scores, crawl provenance, or unstable operational fields.

## Shopify App Charts
Placements in the week of November 2, 2026 (published Mondays; ranks are the published chart rows, not computed here).

| Chart | Rank | Change | Value | Chart page |
| --- | --- | --- | --- | --- |
| Top in Pricing quotes | \#19 | NEW | 175 stores \(estimated\) | https://shoplist.co/shopify-apps/rankings/selling-products-pricing-pricing-quotes |

How the charts are built: https://shoplist.co/shopify-apps/rankings/methodology

## App Signals
As of November 8, 2026:

- Stores running it: 177, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +6 new stores, +0 returning, −3 removed, net +3 (estimated; 1 day held out of movement)
- Primary App Store category: Pricing quotes, #12 (14-day median position)
- Listing reviews: 56, +2 in 28 days
- Top countries: United States: 84 stores; Canada: 10 stores; Australia: 8 stores; United Kingdom: 8 stores; Germany: 5 stores

## Public callouts
- Enable PWYW to allow Customers to name their price
- Create a price range to set limits
- Add an “Ask Your Price/Make an Offer” button
- Make an offer give a free hand to audience with easy donation process
- Add buttons to redirect users directly from catalog to Cart or Checkout page
## Shopify App Store categories
- Pricing optimization
- Pricing quotes

## Data note
Profile updated: November 6, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-08 19:52:09.277813\+00
Detection metrics refreshed: 2026-11-08 10:00:00.19319\+00
Public app evidence date: 2026-11-03
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/pay-what-you-want-pwyw)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)