---
title: "ROAS Analytics & Alerts ‑ OTB Shopify App Profile"
description: "Most brands can't explain why ROAS drops. Metrics shift across Shopify, Meta, Google, and Klaviyo — but no single tool connects the dots or tells you why. Out of the Blue does. Built-in root-cause analysis identifies the likely driver across channels the moment performance changes — so your team acts in minutes, not days. Connects to 60\\+ data sources. Daily and weekly summaries surface the top 3 things that changed, why it happened, and exactly what to do next."
canonical_url: "https://shoplist.co/shopify-apps/out-of-the-blue"
markdown_url: "https://shoplist.co/shopify-apps/out-of-the-blue.md"
last_updated: "2026-10-29"
entity_type: "shopify_app"
slug: "out-of-the-blue"
source: "public Shopify app profile allowlist"
---

# ROAS Analytics & Alerts ‑ OTB Shopify App Profile

> Most brands can't explain why ROAS drops. Metrics shift across Shopify, Meta, Google, and Klaviyo — but no single tool connects the dots or tells you why. Out of the Blue does. Built-in root-cause analysis identifies the likely driver across channels the moment performance changes — so your team acts in minutes, not days. Connects to 60\+ data sources. Daily and weekly summaries surface the top 3 things that changed, why it happened, and exactly what to do next.

## Quick answer
ROAS Analytics & Alerts ‑ OTB has 0 detected stores in Shoplist. This Markdown profile displays 0 public brand examples; it is not a complete customer list.

## Key facts
- Name: ROAS Analytics & Alerts ‑ OTB
- Monitoring status: Storefront detection limited
- Developer: Out Of The Blue
- Developer profile: https://shoplist.co/app-developers/out-of-the-blue
- Shopify App Store URL: https://apps.shopify.com/out-of-the-blue
- Launch date: September 10, 2024
- Shoplist category: Marketing Automation
- Rating: 5
- Review count: 2
- Free plan signal: Yes
- Free trial signal: Yes

## Pricing summary
Free: Free; Starter: $199/month; Growth \(Popular\): $599/month; Professional: $749/month

Shoplist has not yet found reliable public storefront evidence connecting a Shopify store to this app. This does not mean the app has no users. Some apps are new, admin-only, server-side, theme-independent, or otherwise difficult to detect from public storefront signals.


## App Signals
As of November 8, 2026:

- Stores running it: 0, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +0 new stores, +0 returning, −0 removed, net 0 (estimated; 1 day held out of movement)
- Primary App Store category: Analytics, #406 (14-day median position)
- Listing reviews: 2

## Public callouts
- Real-Time Monitoring of your Shopify apps 24/7
- Uncover JavaScript code errors, broken images & network errors
- Detect Broken or Missing Conversion Pixel
- Anomaly Detection in Store Metrics
- Receive instant alerts across Slack, email & SMS and take action immediately
## Shopify App Store categories
- Analytics

## Data note
Profile updated: October 29, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-08 21:22:57.271663\+00
Detection metrics refreshed: 2026-11-08 10:00:00.19319\+00
Public app evidence date: 2026-10-29 06:25:02.408677\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/out-of-the-blue)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)