---
title: "Optimizely Data Platform Shopify App Profile"
description: "With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey\\!"
canonical_url: "https://shoplist.co/shopify-apps/optimizely-data-platform"
markdown_url: "https://shoplist.co/shopify-apps/optimizely-data-platform.md"
last_updated: "2026-10-13"
entity_type: "shopify_app"
slug: "optimizely-data-platform"
source: "public Shopify app profile allowlist"
---

# Optimizely Data Platform Shopify App Profile

> With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey\!

## Quick answer
Optimizely Data Platform has 0 detected stores in Shoplist. This Markdown profile displays 0 public brand examples; it is not a complete customer list.

## Key facts
- Name: Optimizely Data Platform
- Monitoring status: Storefront detection limited
- Developer: Optimizely
- Developer profile: https://shoplist.co/app-developers/optimizely
- Shopify App Store URL: https://apps.shopify.com/zaius
- Launch date: June 23, 2023
- Shoplist category: Marketing Automation

## Pricing summary
Free: Free to install

Shoplist has not yet found reliable public storefront evidence connecting a Shopify store to this app. This does not mean the app has no users. Some apps are new, admin-only, server-side, theme-independent, or otherwise difficult to detect from public storefront signals.


## Public callouts
- Easily integrate your store with ODP with a few clicks
- Immediately start building powerful customer segments for activation
- Take advantage of auto-generated customer insights and observations data science
## Shopify App Store categories
- Analytics

## Data note
Profile updated: October 13, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-10-14 10:55:43.651926\+00
Detection metrics refreshed: 2026-10-14 10:55:43.651926\+00
Public app evidence date: 2026-10-13 23:35:13.254658\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/optimizely-data-platform)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)