---
title: "OptiMail Shopify App Profile"
description: "Shoppers often let their phone fill in their address at checkout, and it can be one they saved before they moved. Shopify checks the address is real. OptiMail checks your customer still lives there. Every UK order is checked for movers and goneaways as soon as it’s placed. If there’s a problem, the order is flagged in your Shopify admin and your customer is asked to confirm or update their address on the Thank You page. Built by BBS, UK address data specialists since 1980."
canonical_url: "https://shoplist.co/shopify-apps/optimail"
markdown_url: "https://shoplist.co/shopify-apps/optimail.md"
last_updated: "2026-10-22"
entity_type: "shopify_app"
slug: "optimail"
source: "public Shopify app profile allowlist"
---

# OptiMail Shopify App Profile

> Shoppers often let their phone fill in their address at checkout, and it can be one they saved before they moved. Shopify checks the address is real. OptiMail checks your customer still lives there. Every UK order is checked for movers and goneaways as soon as it’s placed. If there’s a problem, the order is flagged in your Shopify admin and your customer is asked to confirm or update their address on the Thank You page. Built by BBS, UK address data specialists since 1980.

## Quick answer
OptiMail has 0 detected stores in Shoplist. This Markdown profile displays 0 public brand examples; it is not a complete customer list.

## Key facts
- Name: OptiMail
- Monitoring status: Storefront detection limited
- Developer: BBS
- Developer profile: https://shoplist.co/app-developers/bbs21
- Shopify App Store URL: https://apps.shopify.com/optimail
- Website: https://www.bbsltd.co.uk/optimail.html
- Launch date: May 12, 2026
- Shoplist category: Shipping & Fulfillment

## Pricing summary
Pay as you go: Free to install

Shoplist has not yet found reliable public storefront evidence connecting a Shopify store to this app. This does not mean the app has no users. Some apps are new, admin-only, server-side, theme-independent, or otherwise difficult to detect from public storefront signals.


## App Signals
As of November 9, 2026:

- Stores running it: 0, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +0 new stores, +0 returning, −0 removed, net 0 (estimated; 2 days held out of movement)
- Primary App Store category: Shipping solutions - Other, #445 (14-day median position)
- Listing reviews: 0

## Public callouts
- Checks UK delivery addresses after checkout
- Prompts customers to review their address
- Highlights possible mover and goneaway records
- Helps reduce failed delivery and reshipping costs
- Valid addresses not charged, incorrect match charged at 45p
## Shopify App Store categories
- Shipping solutions - Other

## Data note
Profile updated: October 22, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-09 12:22:26.044615\+00
Detection metrics refreshed: 2026-11-09 10:00:00.198215\+00
Public app evidence date: 2026-10-22 20:22:37.279311\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/optimail)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)