---
title: "Normalize Gift Wrap & Message Shopify App Profile"
description: "Offer gift wrap, custom messages, and notes from product page to checkout—and now directly in the cart and slide cart with our latest cart extension update. This seamless, on-brand gifting widget enhances UX, drives conversions, boosts AOV, and improves customer satisfaction. Fully integrated with your storefront for a premium, cohesive shopping and gifting experience."
canonical_url: "https://shoplist.co/shopify-apps/normalize-gift-wrap-message"
markdown_url: "https://shoplist.co/shopify-apps/normalize-gift-wrap-message.md"
last_updated: "2026-10-25"
entity_type: "shopify_app"
slug: "normalize-gift-wrap-message"
source: "public Shopify app profile allowlist"
---

# Normalize Gift Wrap & Message Shopify App Profile

> Offer gift wrap, custom messages, and notes from product page to checkout—and now directly in the cart and slide cart with our latest cart extension update. This seamless, on-brand gifting widget enhances UX, drives conversions, boosts AOV, and improves customer satisfaction. Fully integrated with your storefront for a premium, cohesive shopping and gifting experience.

## Quick answer
Normalize Gift Wrap & Message has 118 detected stores in Shoplist. This Markdown profile displays 6 public brand examples; it is not a complete customer list.

## Key facts
- Name: Normalize Gift Wrap & Message
- Monitoring status: Merchant data available
- Developer: Normalize
- Developer profile: https://shoplist.co/app-developers/normalize-1
- Shopify App Store URL: https://apps.shopify.com/normalize-gift-wrap-message
- Website: https://usenormalize.com
- Launch date: March 28, 2025
- Shoplist category: Gift wrap and messages
- Detected stores: 118
- Rating: 4.8
- Review count: 12
- Free plan signal: Yes
- Free trial signal: Yes

## Pricing summary
Free: Free; Starter: $7/month; Grow: $25/month; Unlimited: $49/month

## Shoplist app-stack sample
Shoplist has public app-stack evidence for 118 brands using Normalize Gift Wrap & Message. This Markdown page displays 6 of those public brands. Detected stores count storefront evidence; public brands count the brand profiles eligible for this public sample. Stores and brands are different populations, so these counts need not match. This page exposes a small sample so agents can cite Shoplist-native install intelligence without treating the sample as the full dataset.

| Brand | Category or market | Products | Active apps | Shoplist profile |
| --- | --- | --- | --- | --- |
| Maison Lipari | Home & Garden | 2,971 | 20 | https://shoplist.co/shopify-brands/maisonlipari-ca.md |
| Kutu Oyunu Al | Toys & Games | 1,084 | 10 | https://shoplist.co/shopify-brands/kutuoyunual-com.md |
| Takreem gifts center | Apparel & Accessories | 1,436 | 8 | https://shoplist.co/shopify-brands/takrem-com.md |
| The Curl Co. | Health & Beauty | 25 | 21 | https://shoplist.co/shopify-brands/thecurlco-in.md |
| Non Toxic Homes | Health & Beauty | 193 | 6 | https://shoplist.co/shopify-brands/nontoxichomes-com.md |
| IC JOYAS | Apparel & Accessories | 149 | 9 | https://shoplist.co/shopify-brands/ignaciacastillo-com.md |

This table is intentionally a public sample. It does not expose the full brand list, install timeline, contact data, people data, internal scores, crawl provenance, or unstable operational fields.

## Shopify App Charts
Placements in the week of November 9, 2026 (published Mondays; ranks are the published chart rows, not computed here).

| Chart | Rank | Change | Value | Chart page |
| --- | --- | --- | --- | --- |
| Top in Gift wrap and messages | \#5 | = | 118 stores \(estimated\) | https://shoplist.co/shopify-apps/rankings/marketing-and-conversion-gifts-gift-wrap-and-messages |

How the charts are built: https://shoplist.co/shopify-apps/rankings/methodology

## App Signals
As of November 9, 2026:

- Stores running it: 118, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +4 new stores, +0 returning, −1 removed, net +3 (estimated; 2 days held out of movement)
- Primary App Store category: Gift wrap and messages, #9 (14-day median position)
- Listing reviews: 12
- Top countries: United States: 17 stores; United Kingdom: 4 stores; Canada: 2 stores; Australia: 1 stores; Germany: 0 stores

## Public callouts
- Add gift wrapping, gift message and option
- Show the gift options in the checkout page, drawer & in product pages
- Show the gift options for specific products only or for all of your products
- Exclude gift option for selected products
- Easy to install as it provides a theme block extension
## Shopify App Store categories
- Gift wrap and messages

## Data note
Profile updated: October 25, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-09 12:23:41.13043\+00
Detection metrics refreshed: 2026-11-09 10:00:00.198215\+00
Public app evidence date: 2026-11-05
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/normalize-gift-wrap-message)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)