---
title: "MP Tracking: GA4 Analytics Shopify App Profile"
description: "MP Tracking Pixel gives merchants a focused way to send storefront and checkout events to Google Analytics 4 without managing a custom tracking setup. It combines Shopify Web Pixels with server-side event delivery, so merchants can track key ecommerce actions, configure which events are sent, and align product item IDs with their reporting needs. This helps merchants keep GA4 data organized and use clearer conversion reports for marketing decisions."
canonical_url: "https://shoplist.co/shopify-apps/mp-tracking-pixel"
markdown_url: "https://shoplist.co/shopify-apps/mp-tracking-pixel.md"
last_updated: "2026-09-03"
entity_type: "shopify_app"
slug: "mp-tracking-pixel"
source: "public Shopify app profile allowlist"
---

# MP Tracking: GA4 Analytics Shopify App Profile

> MP Tracking Pixel gives merchants a focused way to send storefront and checkout events to Google Analytics 4 without managing a custom tracking setup. It combines Shopify Web Pixels with server-side event delivery, so merchants can track key ecommerce actions, configure which events are sent, and align product item IDs with their reporting needs. This helps merchants keep GA4 data organized and use clearer conversion reports for marketing decisions.

## Quick answer
MP Tracking: GA4 Analytics has 0 detected stores in Shoplist. This Markdown profile displays 0 public brand examples; it is not a complete customer list.

## Key facts
- Name: MP Tracking: GA4 Analytics
- Monitoring status: First-adopter watch
- Developer: Merchant Playbook
- Developer profile: https://shoplist.co/app-developers/merchant-playbook
- Shopify App Store URL: https://apps.shopify.com/mp-tracking-pixel
- Website: https://merchantplaybook.com
- Launch date: July 30, 2026
- Shoplist category: Marketing Automation

## Pricing summary
Free

Shoplist has not yet found reliable public storefront evidence connecting a Shopify store to this app. This does not mean the app has no users. Some apps are new, admin-only, server-side, theme-independent, or otherwise difficult to detect from public storefront signals.


## App Signals
As of November 8, 2026:

- Stores running it: 0, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +0 new stores, +0 returning, −0 removed, net 0 (estimated; 1 day held out of movement)
- Primary App Store category: Analytics, #1,018 (14-day median position)
- Listing reviews: 0

## Public callouts
- Track storefront and checkout events in GA4 with server-side delivery.
- Choose the ecommerce events that matter for your GA4 reports.
- Map product item IDs to match your GA4 and product feed data.
## Shopify App Store categories
- Analytics

## Data note
Profile updated: September 3, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-08 21:12:56.98861\+00
Detection metrics refreshed: 2026-11-08 10:00:00.19319\+00
Public app evidence date: 2026-09-03 08:08:16.112231\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/mp-tracking-pixel)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)