---
title: "MerchReel Shopify App Profile"
description: "MerchReel turns your existing products into short videos. It reads each product's title, description, price, and photos, then builds a video where an AI avatar presents the item while your product images play alongside. Captions are added automatically, and each video comes in vertical, square, and widescreen sizes at once. Post them to Reels, TikTok, and Stories, or embed them on the product page. Generate one product or a full collection, with no filming or editing."
canonical_url: "https://shoplist.co/shopify-apps/merchreel"
markdown_url: "https://shoplist.co/shopify-apps/merchreel.md"
last_updated: "2026-10-30"
entity_type: "shopify_app"
slug: "merchreel"
source: "public Shopify app profile allowlist"
---

# MerchReel Shopify App Profile

> MerchReel turns your existing products into short videos. It reads each product's title, description, price, and photos, then builds a video where an AI avatar presents the item while your product images play alongside. Captions are added automatically, and each video comes in vertical, square, and widescreen sizes at once. Post them to Reels, TikTok, and Stories, or embed them on the product page. Generate one product or a full collection, with no filming or editing.

## Quick answer
MerchReel has 0 detected stores in Shoplist. This Markdown profile displays 0 public brand examples; it is not a complete customer list.

## Key facts
- Name: MerchReel
- Monitoring status: First-adopter watch
- Developer: Chris Castle
- Developer profile: https://shoplist.co/app-developers/chris-castle
- Shopify App Store URL: https://apps.shopify.com/merchreel
- Website: https://merchreel.chriscastle.com
- Launch date: July 20, 2026
- Shoplist category: Collections & Merchandising
- Free trial signal: Yes

## Pricing summary
Starter: $19.95/month; Growth: $49/month; Pro: $99/month

Shoplist has not yet found reliable public storefront evidence connecting a Shopify store to this app. This does not mean the app has no users. Some apps are new, admin-only, server-side, theme-independent, or otherwise difficult to detect from public storefront signals.


## App Signals
As of November 5, 2026:

- Stores running it: 0, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +0 new stores, +0 returning, −0 removed, net 0 (estimated)
- Primary App Store category: Video and livestream, #220 (14-day median position)
- Listing reviews: 0

## Public callouts
- Generate a video for any product with one click
- An AI avatar presents a script tailored to each product
- Your product photos appear as highlights inside every video
- Automatic captions so videos play with the sound off
- Vertical, square, and widescreen sizes for every platform
## Shopify App Store categories
- Video and livestream

## Data note
Profile updated: October 30, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-05 16:38:31.291592\+00
Detection metrics refreshed: 2026-11-05 10:00:00.259874\+00
Public app evidence date: 2026-10-30 11:37:02.157705\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/merchreel)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)