---
title: "Marginal Shopify App Profile"
description: "Meta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data. When the data can't support a claim, Marginal says so."
canonical_url: "https://shoplist.co/shopify-apps/marginal"
markdown_url: "https://shoplist.co/shopify-apps/marginal.md"
last_updated: "2026-10-13"
entity_type: "shopify_app"
slug: "marginal"
source: "public Shopify app profile allowlist"
---

# Marginal Shopify App Profile

> Meta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data. When the data can't support a claim, Marginal says so.

## Quick answer
Marginal has 0 detected stores in Shoplist. This Markdown profile displays 0 public brand examples; it is not a complete customer list.

## Key facts
- Name: Marginal
- Monitoring status: First-adopter watch
- Developer: Marginal
- Developer profile: https://shoplist.co/app-developers/northstar-test
- Shopify App Store URL: https://apps.shopify.com/marginal
- Website: https://usemarginal.com/
- Launch date: September 24, 2026
- Shoplist category: Marketing Automation
- Free plan signal: Yes
- Free trial signal: Yes

## Pricing summary
Free: Free; Marginal Growth: $59/month; Marginal Pro: $99/month

Shoplist has not yet found reliable public storefront evidence connecting a Shopify store to this app. This does not mean the app has no users. Some apps are new, admin-only, server-side, theme-independent, or otherwise difficult to detect from public storefront signals.


## App Signals
As of November 9, 2026:

- Stores running it: 0, 0.0% of the stores Shoplist tracks
- Store movement, last 28 days: +0 new stores, +0 returning, −0 removed, net 0 (estimated; 2 days held out of movement)
- Primary App Store category: Analytics, #921 (14-day median position)
- Listing reviews: 0

## Public callouts
- Blended ROAS and CAC across every channel, against real Shopify revenue
- A written report every morning, with the sources behind every claim
- Ask questions in plain English and get answers from your own data
- Recommendations ranked by urgency, with the numbers behind each one
- Gross margin from the product costs already in your Shopify store
## Shopify App Store categories
- Analytics

## Data note
Profile updated: October 13, 2026. This is the profile revision date, not a guarantee that every store was checked on that date.
Public snapshot built: 2026-11-09 12:22:13.7017\+00
Detection metrics refreshed: 2026-11-09 10:00:00.198215\+00
Public app evidence date: 2026-10-13 09:41:32.195029\+00
This generated Markdown profile intentionally exposes only public, stable app-profile fields and a small public app-stack sample from Shoplist. It excludes private contact data, people data, internal scores, crawl provenance, full datasets, and unstable operational fields.

## Related links
- [HTML app profile](https://shoplist.co/shopify-apps/marginal)
- [Shopify apps directory](https://shoplist.co/shopify-apps)
- [Shoplist data methodology](https://shoplist.co/data-methodology.md)