--- title: "SE Wishlist Engine vs Wishlist Guru: Favorites List: Shopify app comparison" description: "Compare SE Wishlist Engine and Wishlist Guru: Favorites List on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/wishlist-engine-vs-wishlist-guru" markdown_url: "https://shoplist.co/shopify-apps/compare/wishlist-engine-vs-wishlist-guru.md" data_as_of: "Nov 9, 2026" --- # SE Wishlist Engine vs Wishlist Guru: Favorites List Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - SE Wishlist Engine is detected on 6.6× as many Shopify stores as Wishlist Guru: 1,934 vs 295 as of Nov 9, 2026. - On the Shopify App Store: SE Wishlist Engine 4.9 from 276 reviews and Wishlist Guru 4.9 from 98 reviews. - Only Wishlist Guru lists a free plan. Paid plans start at $7.99/month for SE Wishlist Engine and $5.99/month for Wishlist Guru. - Wishlist Guru lists 10 features SE Wishlist Engine’s listing doesn’t mention, including Custom layouts, Customer demand, Manual alerts. ## Adoption | Measure | SE Wishlist Engine | Wishlist Guru | Ahead | | --- | --- | --- | --- | | Detected stores | 1,934 — as of Nov 9, 2026 | 295 — as of Nov 9, 2026 | SE Wishlist Engine | | Net store change, 28 days | −23 — estimated | \+2 — estimated | | | Stores added, 28 days | 28 — new and returning | 7 — new and returning | SE Wishlist Engine | | Big-brand share | 24% — of stores of known size | 20% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, India, United Kingdom | United States, Australia, United Kingdom | | ## Reviews | Measure | SE Wishlist Engine | Wishlist Guru | Ahead | | --- | --- | --- | --- | | App Store rating | 4.9 ★ | 4.9 ★ | | | App Store reviews | 276 | 98 | SE Wishlist Engine | | New reviews, 28 days | 0 | 0 | Wishlist Guru | | Reviewers a year or more in | 23% | 10% | SE Wishlist Engine | ## Pricing | Measure | SE Wishlist Engine | Wishlist Guru | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Yes | | | Lowest paid monthly plan | $7.99/month | $5.99/month | Wishlist Guru | | Longest free trial | 5 days | 10 days | | | Plans listed | 4 | 4 | | ## Listing | Measure | SE Wishlist Engine | Wishlist Guru | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#18 — in Wishlists | \#15 — in Wishlists | Wishlist Guru | | Shopify App Charts | \#6 in Wishlists | \#19 in Wishlists | | | Built for Shopify | Yes | Yes | | | Launched | Aug 18, 2022 | May 10, 2024 | | | Languages | 1 — English | 19 — Portuguese \(Brazil\), Portuguese \(Portugal\), Chinese \(Simplified\) | | | Developer | Script Engine | Webframez | | ## Listed features - 42 distinct features are listed across these App Store listings; 27 are listed by both. - SE Wishlist Engine lists 31 of them (74%). Listed only by SE Wishlist Engine: In-store registry, Inventory reports, Online registry, Save for later. - Wishlist Guru lists 38 of them (90%). Listed only by Wishlist Guru: Custom layouts, Customer demand, Manual alerts, Multi-language, Multiple lists, Notification button, Pop-ups, Sales forecasting, Stock counter, Web push. ### Coverage by App Store category | Category | SE Wishlist Engine | Wishlist Guru | | --- | --- | --- | | Stock alerts | 12/20 | 19/20 | | Stock alerts › Analytics and reporting | 3/5 | 4/5 | | Stock alerts › Customization | 3/6 | 6/6 | | Stock alerts › Notifications | 6/9 | 9/9 | | Wishlists | 19/22 | 19/22 | | Wishlists › Customization | 6/8 | 8/8 | | Wishlists › List management | 7/8 | 8/8 | | Wishlists › List types | 6/6 | 3/6 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Klaviyo. - Only SE Wishlist Engine lists: Customer accounts, PageFly. - Only Wishlist Guru lists: Boost AI Search & Filter, Sparq Product Filter & Search, Searchanise Search & Filter, Transcy. ## Pricing plans ### SE Wishlist Engine | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Basic Plan | $7.99/month | 5-day free trial | None listed | | Advanced Plan | $19.99/month | 5-day free trial | None listed | | Premium Plan | $39.99/month | 5-day free trial | None listed | | Plus Plan | $79.99/month | 5-day free trial | None listed | ### Wishlist Guru | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | FREE FOREVER | Free | Not listed | None listed | | BASIC | $5.99/month | 10-day free trial | None listed | | PRO | $12.99/month | 10-day free trial | None listed | | PREMIUM | $19.99/month | 10-day free trial | None listed | ## Frequently asked questions ### Which is more popular, SE Wishlist Engine or Wishlist Guru? SE Wishlist Engine is detected on 6.6× as many Shopify stores as Wishlist Guru: 1,934 vs 295 as of Nov 9, 2026. ### Is SE Wishlist Engine or Wishlist Guru cheaper? Only Wishlist Guru lists a free plan. Paid plans start at $7.99/month for SE Wishlist Engine and $5.99/month for Wishlist Guru. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, SE Wishlist Engine or Wishlist Guru? On the Shopify App Store: SE Wishlist Engine 4.9 from 276 reviews and Wishlist Guru 4.9 from 98 reviews. ### What features does each app list that the other doesn’t? SE Wishlist Engine lists 4 the others don’t mention, such as In-store registry, Inventory reports, Online registry, Save for later. Wishlist Guru lists 10 the others don’t mention, such as Custom layouts, Customer demand, Manual alerts, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between SE Wishlist Engine and Wishlist Guru? 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [SE Wishlist Engine vs Wishlist Guru: Favorites List on Shoplist](https://shoplist.co/shopify-apps/compare/wishlist-engine-vs-wishlist-guru) - [SE Wishlist Engine on Shoplist](https://shoplist.co/shopify-apps/wishlist-engine) ([Markdown](https://shoplist.co/shopify-apps/wishlist-engine.md)) - [Wishlist Guru: Favorites List on Shoplist](https://shoplist.co/shopify-apps/wishlist-guru) ([Markdown](https://shoplist.co/shopify-apps/wishlist-guru.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for SE Wishlist Engine and Wishlist Guru are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).