---
title: "Omega Google Ads, GA4 & GTM vs Webgarh GTM Assistant: GA4/Ads: Shopify app comparison"
description: "Compare Omega Google Ads, GA4 & GTM and Webgarh GTM Assistant: GA4/Ads on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/trakpilot-google-ads-tracking-vs-webgarh-gtm-assistant"
markdown_url: "https://shoplist.co/shopify-apps/compare/trakpilot-google-ads-tracking-vs-webgarh-gtm-assistant.md"
data_as_of: "Nov 13, 2026"
---

# Omega Google Ads, GA4 & GTM vs Webgarh GTM Assistant: GA4/Ads

Shopify app comparison from Shoplist. Store counts as of Nov 13, 2026.

## At a glance

- Omega Google Ads, GA4 & GTM is detected on 5× as many Shopify stores as Webgarh GTM Assistant: 543 vs 108 as of Nov 13, 2026.
- On the Shopify App Store: Omega Google Ads, GA4 & GTM 4.8 from 54 reviews and Webgarh GTM Assistant 4.5 from 12 reviews.
- Only Omega Google Ads, GA4 & GTM lists a free plan. Paid plans start at $12/month for Omega Google Ads, GA4 & GTM and $99/month for Webgarh GTM Assistant.
- Webgarh GTM Assistant lists 15 features Omega Google Ads, GA4 & GTM’s listing doesn’t mention, including Activity tracking, Checkout analytics, Demographic analysis.

## Adoption

| Measure | Omega Google Ads, GA4 & GTM | Webgarh GTM Assistant | Ahead |
| --- | --- | --- | --- |
| Detected stores | 543 — as of Nov 13, 2026 | 108 — as of Nov 13, 2026 | Omega Google Ads, GA4 & GTM |
| Net store change, 28 days | \+1 — estimated | 0 — estimated |  |
| Stores added, 28 days | 1 — new and returning | Not enough data |  |
| Big-brand share | 8% — of stores of known size | Not enough data |  |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |  |
| Top store countries | United States, Czechia, Germany | United States, United Kingdom, India |  |

## Reviews

| Measure | Omega Google Ads, GA4 & GTM | Webgarh GTM Assistant | Ahead |
| --- | --- | --- | --- |
| App Store rating | 4.8 ★ | 4.5 ★ | Omega Google Ads, GA4 & GTM |
| App Store reviews | 54 | 12 | Omega Google Ads, GA4 & GTM |
| New reviews, 28 days | Not enough data | 0 |  |
| Reviewers a year or more in | 4% | Not enough data |  |

## Pricing

| Measure | Omega Google Ads, GA4 & GTM | Webgarh GTM Assistant | Ahead |
| --- | --- | --- | --- |
| Free plan | Yes | Not listed |  |
| Lowest paid monthly plan | $12/month | $99/month | Omega Google Ads, GA4 & GTM |
| Longest free trial | 3 days | Not listed |  |
| Plans listed | 4 | 4 |  |

## Listing

| Measure | Omega Google Ads, GA4 & GTM | Webgarh GTM Assistant | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#43 — in Ads | Not enough data |  |
| Shopify App Charts | \#46 on Rookies in Class of 2025 | Not on this week’s charts |  |
| Built for Shopify | Yes | Yes |  |
| Launched | Apr 23, 2025 | Feb 24, 2023 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | Omega | WebGarh Solutions |  |

## Listed features

- 23 distinct features are listed across these App Store listings; 6 are listed by both.
- Omega Google Ads, GA4 & GTM lists 8 of them (35%). Listed only by Omega Google Ads, GA4 & GTM: Audience segments, Engagement metrics.
- Webgarh GTM Assistant lists 21 of them (91%). Listed only by Webgarh GTM Assistant: Activity tracking, Checkout analytics, Demographic analysis, Device, Event tracking, Impression counts, Keyword, Location-based, Marketing attribution, Page views, Pixel tracking, Product category, Purchase tracking, Retargeting, Traffic source.

### Coverage by App Store category

| Category | Omega Google Ads, GA4 & GTM | Webgarh GTM Assistant |
| --- | --- | --- |
| Ads | 8/16 | 14/16 |
| Ads › Campaign management | 2/2 | 2/2 |
| Ads › Performance analytics | 3/6 | 5/6 |
| Ads › Targeting | 3/8 | 7/8 |
| Analytics | 0/7 | 7/7 |
| Analytics › Customer behavior | 0/3 | 3/3 |
| Analytics › Marketing and sales | 0/4 | 4/4 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Checkout, Google Ads.
- Only Omega Google Ads, GA4 & GTM lists: Server-side tracking, Google Conversion API.
- Only Webgarh GTM Assistant lists: Google Analytics 4, Google Tag Manager, Meta Pixel, Facebook conversion APIs, Meta conversion API & Twitter.

## Pricing plans

### Omega Google Ads, GA4 & GTM

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free | Not listed | None listed |
| Starter | $12/month | 3-day free trial | BFCM offer of 20% off forever |
| Professional | $29/month | 3-day free trial | BFCM offer of 20% off forever |
| Enterprise | $89/month | 3-day free trial | BFCM offer of 20% off forever |

### Webgarh GTM Assistant

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Pay As You Go | Free to install | Not listed | Free to install. $0.02 per order, per platform. Free on development stores |
| Scaler Monthly | $99/month | Not listed | 5,000 orders a month included, then $0.01 per order |
| Scaler Yearly | $1,188/year | Not listed | None listed |
| Maximiser Yearly | $2,148/year | Not listed | None listed |

## Frequently asked questions

### Which is more popular, Omega Google Ads, GA4 & GTM or Webgarh GTM Assistant?

Omega Google Ads, GA4 & GTM is detected on 5× as many Shopify stores as Webgarh GTM Assistant: 543 vs 108 as of Nov 13, 2026.

### Is Omega Google Ads, GA4 & GTM or Webgarh GTM Assistant cheaper?

Only Omega Google Ads, GA4 & GTM lists a free plan. Paid plans start at $12/month for Omega Google Ads, GA4 & GTM and $99/month for Webgarh GTM Assistant. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, Omega Google Ads, GA4 & GTM or Webgarh GTM Assistant?

On the Shopify App Store: Omega Google Ads, GA4 & GTM 4.8 from 54 reviews and Webgarh GTM Assistant 4.5 from 12 reviews.

### What features does each app list that the other doesn’t?

Omega Google Ads, GA4 & GTM lists 2 the others don’t mention, such as Audience segments, Engagement metrics. Webgarh GTM Assistant lists 15 the others don’t mention, such as Activity tracking, Checkout analytics, Demographic analysis, Device. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled.

## Links

- [Omega Google Ads, GA4 & GTM vs Webgarh GTM Assistant: GA4/Ads on Shoplist](https://shoplist.co/shopify-apps/compare/trakpilot-google-ads-tracking-vs-webgarh-gtm-assistant)
- [Omega Google Ads, GA4 & GTM on Shoplist](https://shoplist.co/shopify-apps/trakpilot-google-ads-tracking) ([Markdown](https://shoplist.co/shopify-apps/trakpilot-google-ads-tracking.md))
- [Webgarh GTM Assistant: GA4/Ads on Shoplist](https://shoplist.co/shopify-apps/webgarh-gtm-assistant) ([Markdown](https://shoplist.co/shopify-apps/webgarh-gtm-assistant.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Omega Google Ads, GA4 & GTM and Webgarh GTM Assistant are as of Nov 13, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).