--- title: "Color Swatch King: Variants vs B4B ‑ Variable Products: Shopify app comparison" description: "Compare Color Swatch King: Variants and B4B ‑ Variable Products on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/swatch-king-combined-listings-vs-variable-products-variants" markdown_url: "https://shoplist.co/shopify-apps/compare/swatch-king-combined-listings-vs-variable-products-variants.md" data_as_of: "Nov 10, 2026" --- # Color Swatch King: Variants vs B4B ‑ Variable Products Shopify app comparison from Shoplist. Store counts as of Nov 10, 2026. ## At a glance - Color Swatch King is detected on 18× as many Shopify stores as B4B: 5,758 vs 315 as of Nov 10, 2026. - On the Shopify App Store: Color Swatch King 5.0 from 3,218 reviews and B4B 4.9 from 53 reviews. - Only Color Swatch King lists a free plan. Paid plans start at $5/month for Color Swatch King and $9/month for B4B. - Color Swatch King lists 12 features B4B’s listing doesn’t mention, including Checkboxes, Custom CSS, Dropdowns. ## Adoption | Measure | Color Swatch King | B4B | Ahead | | --- | --- | --- | --- | | Detected stores | 5,758 — as of Nov 10, 2026 | 315 — as of Nov 10, 2026 | Color Swatch King | | Net store change, 28 days | −169 — estimated | −9 — estimated | | | Stores added, 28 days | 37 — new and returning | 1 — new and returning | Color Swatch King | | Big-brand share | 18% — of stores of known size | 17% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Sporting Goods | | | Top store countries | United States, United Kingdom, Netherlands | United States, United Kingdom, Germany | | ## Reviews | Measure | Color Swatch King | B4B | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.9 ★ | Color Swatch King | | App Store reviews | 3,218 | 53 | Color Swatch King | | New reviews, 28 days | 0 | 0 | B4B | | Reviewers a year or more in | 18% | Not enough data | | ## Pricing | Measure | Color Swatch King | B4B | Ahead | | --- | --- | --- | --- | | Free plan | Yes | Not listed | | | Lowest paid monthly plan | $5/month | $9/month | Color Swatch King | | Longest free trial | 30 days | 30 days | | | Plans listed | 2 | 2 | | ## Listing | Measure | Color Swatch King | B4B | Ahead | | --- | --- | --- | --- | | Shopify category rank | Not enough data | \#30 — in Collections | | | Shopify App Charts | \#3 in Product variants | \#6 in Collections | | | Built for Shopify | Yes | No | | | Launched | Jul 23, 2019 | Nov 18, 2019 | | | Languages | 11 — English, Chinese \(Simplified\), Chinese \(Traditional\) | 1 — English | | | Developer | StarApps | Zubr | | ## Listed features - 12 distinct features are listed across these App Store listings; 0 are listed by both. - Color Swatch King lists 12 of them (100%). Listed only by Color Swatch King: Checkboxes, Custom CSS, Dropdowns, Hide out-of-stock, In-stock display, Low stock alerts, Preview, Radio buttons, Stock availability, Swatches, Translation, Variants display. - B4B lists 0 of them (0%). ### Coverage by App Store category | Category | Color Swatch King | B4B | | --- | --- | --- | | Product variants | 12/12 | 0/12 | | Product variants › Customization | 8/8 | 0/8 | | Product variants › Inventory | 4/4 | 0/4 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Collection Page. - Only Color Swatch King lists: Page Builder Apps, Variant Image, Product Filter & Search, Swatchify, color swatch. - Only B4B lists: Search & Discovery. ## Pricing plans ### Color Swatch King | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free | Not listed | None listed | | PAY AS YOU GROW | $5/month | 30-day free trial | Pricing is based on your Shopify plan | ### B4B | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Standard | $9/month | 30-day free trial | None listed | | Advanced | $19/month | 30-day free trial | None listed | ## Frequently asked questions ### Which is more popular, Color Swatch King or B4B? Color Swatch King is detected on 18× as many Shopify stores as B4B: 5,758 vs 315 as of Nov 10, 2026. ### Is Color Swatch King or B4B cheaper? Only Color Swatch King lists a free plan. Paid plans start at $5/month for Color Swatch King and $9/month for B4B. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, Color Swatch King or B4B? On the Shopify App Store: Color Swatch King 5.0 from 3,218 reviews and B4B 4.9 from 53 reviews. ### What features does each app list that the other doesn’t? Color Swatch King lists 12 the others don’t mention, such as Checkboxes, Custom CSS, Dropdowns, Hide out-of-stock. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled. ## Links - [Color Swatch King: Variants vs B4B ‑ Variable Products on Shoplist](https://shoplist.co/shopify-apps/compare/swatch-king-combined-listings-vs-variable-products-variants) - [Color Swatch King: Variants on Shoplist](https://shoplist.co/shopify-apps/swatch-king-combined-listings) ([Markdown](https://shoplist.co/shopify-apps/swatch-king-combined-listings.md)) - [B4B ‑ Variable Products on Shoplist](https://shoplist.co/shopify-apps/variable-products-variants) ([Markdown](https://shoplist.co/shopify-apps/variable-products-variants.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Color Swatch King and B4B are as of Nov 10, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).