---
title: "Smarketer TrackWave vs Voluum: Shopify app comparison"
description: "Compare Smarketer TrackWave and Voluum on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/smarketer-trackwave-vs-voluum"
markdown_url: "https://shoplist.co/shopify-apps/compare/smarketer-trackwave-vs-voluum.md"
data_as_of: "Nov 7, 2026"
---

# Smarketer TrackWave vs Voluum

Shopify app comparison from Shoplist. Store counts as of Nov 7, 2026.

## At a glance

- Smarketer TrackWave is detected on 2.3× as many Shopify stores as Voluum: 239 vs 102 as of Nov 7, 2026.
- Smarketer TrackWave lists 7 features Voluum’s listing doesn’t mention, including Analytics dashboard, Checkout analytics, Event tracking.

## Adoption

| Measure | Smarketer TrackWave | Voluum | Ahead |
| --- | --- | --- | --- |
| Detected stores | 239 — as of Nov 7, 2026 | 102 — as of Nov 7, 2026 | Smarketer TrackWave |
| Net store change, 28 days | −4 — estimated | 0 — estimated |  |
| Stores added, 28 days | Not enough data | Not enough data |  |
| Big-brand share | Not enough data | Not enough data |  |
| Top store categories | Home & Garden, Health & Beauty, Apparel & Accessories | Health & Beauty, Home & Garden, Sporting Goods |  |
| Top store countries | Germany, Switzerland, Austria | Germany, United States, Austria |  |

## Reviews

| Measure | Smarketer TrackWave | Voluum | Ahead |
| --- | --- | --- | --- |
| App Store rating | 5.0 ★ | Not published |  |
| App Store reviews | 21 | Not published |  |
| New reviews, 28 days | Not enough data | Not enough data |  |
| Reviewers a year or more in | Not enough data | Not enough data |  |

## Pricing

| Measure | Smarketer TrackWave | Voluum | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | $30/month | No monthly plan listed |  |
| Longest free trial | 14 days | Not listed |  |
| Plans listed | 1 | Not published |  |

## Listing

| Measure | Smarketer TrackWave | Voluum | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#228 — in Analytics | \#519 — in Analytics | Smarketer TrackWave |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |  |
| Built for Shopify | No | No |  |
| Launched | Jul 26, 2024 | Jun 26, 2023 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | Smarketer GmbH - TrackWave | Commerce Media Tech sp. z o.o. |  |

## Listed features

- 7 distinct features are listed across these App Store listings; 0 are listed by both.
- Smarketer TrackWave lists 7 of them (100%). Listed only by Smarketer TrackWave: Analytics dashboard, Checkout analytics, Event tracking, GDPR compliance, Marketing attribution, Pixel tracking, Purchase tracking.
- Voluum lists 0 of them (0%).

### Coverage by App Store category

| Category | Smarketer TrackWave | Voluum |
| --- | --- | --- |
| Analytics | 7/7 | 0/7 |
| Analytics › Customer behavior | 1/1 | 0/1 |
| Analytics › Marketing and sales | 4/4 | 0/4 |
| Analytics › Visuals and reports | 2/2 | 0/2 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- No platform appears in every listing.
- Only Smarketer TrackWave lists: Google Ads, Microsoft Ads, Facebook Ads, Google Tag Manager.
- Only Voluum lists: Checkout.

## Pricing plans

### Smarketer TrackWave

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Standard | $30/month | 14-day free trial | None listed |

### Voluum

Free

## Frequently asked questions

### Which is more popular, Smarketer TrackWave or Voluum?

Smarketer TrackWave is detected on 2.3× as many Shopify stores as Voluum: 239 vs 102 as of Nov 7, 2026.

### What features does each app list that the other doesn’t?

Smarketer TrackWave lists 7 the others don’t mention, such as Analytics dashboard, Checkout analytics, Event tracking, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.

## Links

- [Smarketer TrackWave vs Voluum on Shoplist](https://shoplist.co/shopify-apps/compare/smarketer-trackwave-vs-voluum)
- [Smarketer TrackWave on Shoplist](https://shoplist.co/shopify-apps/smarketer-trackwave) ([Markdown](https://shoplist.co/shopify-apps/smarketer-trackwave.md))
- [Voluum on Shoplist](https://shoplist.co/shopify-apps/voluum) ([Markdown](https://shoplist.co/shopify-apps/voluum.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Smarketer TrackWave and Voluum are as of Nov 7, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).