---
title: "Shopify Messaging vs Wunderkind: Shopify app comparison"
description: "Compare Shopify Messaging and Wunderkind on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-wunderkind"
markdown_url: "https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-wunderkind.md"
data_as_of: "Nov 9, 2026"
---

# Shopify Messaging vs Wunderkind

Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026.

## At a glance

- Wunderkind is detected on 1.5× as many Shopify stores as Shopify Messaging: 166 vs 108 as of Nov 9, 2026.
- Shopify Messaging lists 28 features Wunderkind’s listing doesn’t mention, including Analytics, Automations, Browse abandonment.

## Adoption

| Measure | Shopify Messaging | Wunderkind | Ahead |
| --- | --- | --- | --- |
| Detected stores | 108 — as of Nov 9, 2026 | 166 — as of Nov 9, 2026 | Wunderkind |
| Net store change, 28 days | \+3 — estimated | \+3 — estimated |  |
| Stores added, 28 days | 7 — new and returning | 3 — new and returning | Shopify Messaging |
| Big-brand share | Not enough data | Not enough data |  |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |  |
| Top store countries | United States, Japan, Hong Kong | United States, United Kingdom, Australia |  |

## Reviews

| Measure | Shopify Messaging | Wunderkind | Ahead |
| --- | --- | --- | --- |
| App Store rating | 4.8 ★ | Not published |  |
| App Store reviews | 4,816 | Not published |  |
| New reviews, 28 days | Not enough data | Not enough data |  |
| Reviewers a year or more in | 43% | Not enough data |  |

## Pricing

| Measure | Shopify Messaging | Wunderkind | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |  |
| Longest free trial | Not listed | Not listed |  |
| Plans listed | 1 | 1 |  |

## Listing

| Measure | Shopify Messaging | Wunderkind | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#12 — in Email marketing | \#244 — in Email marketing | Shopify Messaging |
| Shopify App Charts | Not on this week’s charts | \#24 in Email marketing |  |
| Built for Shopify | No | No |  |
| Launched | Apr 14, 2020 | Jan 9, 2024 |  |
| Languages | 20 — English, Chinese \(Simplified\), French | 1 — English |  |
| Developer | Shopify | Wunderkind |  |

## Listed features

- 32 distinct features are listed across these App Store listings; 2 are listed by both.
- Shopify Messaging lists 30 of them (94%). Listed only by Shopify Messaging: Analytics, Automations, Browse abandonment, Cart emails, Checkout emails, Custom campaigns, Custom code, Discounts, Drip campaigns, Editor tool, Email campaigns, Email domains, Follow-up emails, Import and export, Insights and tips, Newsletters, Promotions, Reporting, Segmentation, SMS campaigns, Tagging, Targeting, Templates, Tracking, Triggers and rules, Upsell emails, Welcome emails, Win-back emails.
- Wunderkind lists 4 of them (13%). Listed only by Wunderkind: Cart recovery, Personalized messages.

### Coverage by App Store category

| Category | Shopify Messaging | Wunderkind |
| --- | --- | --- |
| Email marketing | 30/30 | 2/30 |
| Email marketing › Campaign types | 15/15 | 1/15 |
| Email marketing › Managing campaigns | 15/15 | 1/15 |
| SMS marketing | 0/2 | 2/2 |
| SMS marketing › Managing campaigns | 0/1 | 1/1 |
| SMS marketing › Workflow automation | 0/1 | 1/1 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

None of these App Store listings names a platform it works with.

## Pricing plans

### Shopify Messaging

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. |

### Wunderkind

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free to install | Free to install | Not listed | Monthly or Annual fees apply. Contact Wunderkind Sales for more information. |

## Frequently asked questions

### Which is more popular, Shopify Messaging or Wunderkind?

Wunderkind is detected on 1.5× as many Shopify stores as Shopify Messaging: 166 vs 108 as of Nov 9, 2026.

### What features does each app list that the other doesn’t?

Shopify Messaging lists 28 the others don’t mention, such as Analytics, Automations, Browse abandonment, Cart emails. Wunderkind lists 2 the others don’t mention, such as Cart recovery, Personalized messages. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.

## Links

- [Shopify Messaging vs Wunderkind on Shoplist](https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-wunderkind)
- [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md))
- [Wunderkind on Shoplist](https://shoplist.co/shopify-apps/wunderkind) ([Markdown](https://shoplist.co/shopify-apps/wunderkind.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Shopify Messaging and Wunderkind are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).