--- title: "Shopify Messaging vs Wiz ‑ Abandoned Cart Recovery: Shopify app comparison" description: "Compare Shopify Messaging and Wiz ‑ Abandoned Cart Recovery on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-wiz-email-marketing-automation" markdown_url: "https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-wiz-email-marketing-automation.md" data_as_of: "Nov 9, 2026" --- # Shopify Messaging vs Wiz ‑ Abandoned Cart Recovery Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - Wiz is detected on 4.9× as many Shopify stores as Shopify Messaging: 532 vs 109 as of Nov 9, 2026. - On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and Wiz 5.0 from 233 reviews. - Only Wiz lists a free plan. - Wiz lists 33 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Automated workflows. ## Adoption | Measure | Shopify Messaging | Wiz | Ahead | | --- | --- | --- | --- | | Detected stores | 109 — as of Nov 9, 2026 | 532 — as of Nov 9, 2026 | Wiz | | Net store change, 28 days | \+3 — estimated | \+5 — estimated | | | Stores added, 28 days | 7 — new and returning | 5 — new and returning | Shopify Messaging | | Big-brand share | Not enough data | 6% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Japan, Hong Kong | United States, United Kingdom, Australia | | ## Reviews | Measure | Shopify Messaging | Wiz | Ahead | | --- | --- | --- | --- | | App Store rating | 4.8 ★ | 5.0 ★ | Wiz | | App Store reviews | 4,816 | 233 | Shopify Messaging | | New reviews, 28 days | Not enough data | 8 | | | Reviewers a year or more in | 43% | 2% | Shopify Messaging | ## Pricing | Measure | Shopify Messaging | Wiz | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Yes | | | Lowest paid monthly plan | No monthly plan listed | $29.99/month | | | Longest free trial | Not listed | 7 days | | | Plans listed | 1 | 3 | | ## Listing | Measure | Shopify Messaging | Wiz | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#12 — in Email marketing | \#9 — in Abandoned cart | | | Shopify App Charts | Not on this week’s charts | \#7 in Abandoned cart | | | Built for Shopify | No | Yes | | | Launched | Apr 14, 2020 | May 31, 2024 | | | Languages | 20 — English, Chinese \(Simplified\), French | 1 — English | | | Developer | Shopify | Wiz Email Marketing | | ## Listed features - 64 distinct features are listed across these App Store listings; 28 are listed by both. - Shopify Messaging lists 30 of them (47%). Listed only by Shopify Messaging: Import and export, SMS campaigns. - Wiz lists 62 of them (97%). Listed only by Wiz: A/B testing, APIs and webhooks, Automated workflows, Back-in-stock emails, Behavior tracking, Bulk editing, Consent collection, Conversion tracking, Cross-device carts, Cross-sell emails, Custom branding, Custom discount codes, Custom fonts, Customizable widgets, Discount offers, Email capture list, Email reminders, Exit intent, Exit pop-ups, Geolocation, Localization, Multi-language, Opt-in pop-ups, Personalized campaigns, Pop-up builder, Pop-ups, Price drop emails, Product recommendations, Targeting rules, Templates, Time-limited offers, Translation, Triggers. ### Coverage by App Store category | Category | Shopify Messaging | Wiz | | --- | --- | --- | | Abandoned cart | 0/19 | 19/19 | | Abandoned cart › Cart recovery | 0/9 | 9/9 | | Abandoned cart › Display options | 0/10 | 10/10 | | Email marketing | 30/45 | 43/45 | | Email marketing › Campaign types | 15/21 | 20/21 | | Email marketing › Managing campaigns | 15/24 | 23/24 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Shopify Messaging lists no integrations. - Only Wiz lists: Email Templates, email automations, abandoned checkout, abandoned cart, email marketing, cart recovery. ## Pricing plans ### Shopify Messaging | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. | ### Wiz | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Development stores | Free | Not listed | None listed | | Pro | $29.99/month | 7-day free trial | All AI email marketing features available, prices increase as your active contacts grow. | | AI Agency | $99.99/month | 7-day free trial | Plans, writes, & designs your monthly campaigns, everything in Pro plan, prices increase as your active contacts grow. | ## Frequently asked questions ### Which is more popular, Shopify Messaging or Wiz? Wiz is detected on 4.9× as many Shopify stores as Shopify Messaging: 532 vs 109 as of Nov 9, 2026. ### Is Shopify Messaging or Wiz cheaper? Only Wiz lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, Shopify Messaging or Wiz? On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and Wiz 5.0 from 233 reviews. ### What features does each app list that the other doesn’t? Shopify Messaging lists 2 the others don’t mention, such as Import and export, SMS campaigns. Wiz lists 33 the others don’t mention, such as A/B testing, APIs and webhooks, Automated workflows, Back-in-stock emails. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [Shopify Messaging vs Wiz ‑ Abandoned Cart Recovery on Shoplist](https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-wiz-email-marketing-automation) - [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md)) - [Wiz ‑ Abandoned Cart Recovery on Shoplist](https://shoplist.co/shopify-apps/wiz-email-marketing-automation) ([Markdown](https://shoplist.co/shopify-apps/wiz-email-marketing-automation.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Shopify Messaging and Wiz are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).