--- title: "Shopify Messaging vs theMarketer: Email marketing: Shopify app comparison" description: "Compare Shopify Messaging and theMarketer: Email marketing on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-themarketer-email-marketing" markdown_url: "https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-themarketer-email-marketing.md" data_as_of: "Nov 9, 2026" --- # Shopify Messaging vs theMarketer: Email marketing Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - theMarketer is detected on 3.7× as many Shopify stores as Shopify Messaging: 400 vs 108 as of Nov 9, 2026. - On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and theMarketer 5.0 from 4 reviews. - theMarketer lists 22 features Shopify Messaging’s listing doesn’t mention, including A/B testing, Back-in-stock emails, Consent collection. ## Adoption | Measure | Shopify Messaging | theMarketer | Ahead | | --- | --- | --- | --- | | Detected stores | 108 — as of Nov 9, 2026 | 400 — as of Nov 9, 2026 | theMarketer | | Net store change, 28 days | \+3 — estimated | \+2 — estimated | | | Stores added, 28 days | 7 — new and returning | 2 — new and returning | Shopify Messaging | | Big-brand share | Not enough data | 4% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Japan, Hong Kong | Romania, Bulgaria, Hungary | | ## Reviews | Measure | Shopify Messaging | theMarketer | Ahead | | --- | --- | --- | --- | | App Store rating | 4.8 ★ | 5.0 ★ | theMarketer | | App Store reviews | 4,816 | 4 | Shopify Messaging | | New reviews, 28 days | Not enough data | 0 | | | Reviewers a year or more in | 43% | Not enough data | | ## Pricing | Measure | Shopify Messaging | theMarketer | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $23.28/month | | | Longest free trial | Not listed | Not listed | | | Plans listed | 1 | 4 | | ## Listing | Measure | Shopify Messaging | theMarketer | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#12 — in Email marketing | \#49 — in Email marketing | Shopify Messaging | | Shopify App Charts | Not on this week’s charts | \#14 in Email marketing | | | Built for Shopify | No | No | | | Launched | Apr 14, 2020 | Aug 5, 2024 | | | Languages | 20 — English, Chinese \(Simplified\), French | 1 — English | | | Developer | Shopify | theMarketer International SRL - RO46003544 | | ## Listed features - 52 distinct features are listed across these App Store listings; 23 are listed by both. - Shopify Messaging lists 30 of them (58%). Listed only by Shopify Messaging: AI generation, Custom campaigns, Custom code, Insights and tips, Targeting, Triggers and rules, Win-back emails. - theMarketer lists 45 of them (87%). Listed only by theMarketer: A/B testing, Back-in-stock emails, Consent collection, Coupons, Cross-sell emails, Custom fonts, Discounts, Email capture list, Forms, Free shipping, Membership perks, Points, Pop-ups, Price drop emails, Product recommendations, Product reviews, Push notifications, Referrals, Reward programs, SMS capture list, Surveys, VIP tiers. ### Coverage by App Store category | Category | Shopify Messaging | theMarketer | | --- | --- | --- | | Email marketing | 30/44 | 37/44 | | Email marketing › Campaign types | 15/24 | 22/24 | | Email marketing › Managing campaigns | 15/20 | 15/20 | | Loyalty and rewards | 0/8 | 8/8 | | Loyalty and rewards › Program types | 0/3 | 3/3 | | Loyalty and rewards › Rewards you can offer | 0/5 | 5/5 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Shopify Messaging lists no integrations. - Only theMarketer lists: Checkout, theMarketer.com. ## Pricing plans ### Shopify Messaging | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. | ### theMarketer | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Free to install. Email free forever for up to 1000 contacts and up to 5000 emails sent / month | | Standard | $23.28/month | Not listed | 0-1000 contacts. Upgrade as you grow. SMS Credit packages starting at 21.16 USD | | Ecommerce | $29.10/month | Not listed | 0-1000 contacts. Upgrade as you grow. SMS Credit packages starting at 21.16 USD | | Ecommerce PRO | $171.10/month | Not listed | 0-500 contacts. Upgrade as you grow. SMS Credit packages starting at 21.16 USD | ## Frequently asked questions ### Which is more popular, Shopify Messaging or theMarketer? theMarketer is detected on 3.7× as many Shopify stores as Shopify Messaging: 400 vs 108 as of Nov 9, 2026. ### Which has better reviews, Shopify Messaging or theMarketer? On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and theMarketer 5.0 from 4 reviews. ### What features does each app list that the other doesn’t? Shopify Messaging lists 7 the others don’t mention, such as AI generation, Custom campaigns, Custom code, Insights and tips. theMarketer lists 22 the others don’t mention, such as A/B testing, Back-in-stock emails, Consent collection, Coupons. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [Shopify Messaging vs theMarketer: Email marketing on Shoplist](https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-themarketer-email-marketing) - [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md)) - [theMarketer: Email marketing on Shoplist](https://shoplist.co/shopify-apps/themarketer-email-marketing) ([Markdown](https://shoplist.co/shopify-apps/themarketer-email-marketing.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Shopify Messaging and theMarketer are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).