--- title: "Shopify Messaging vs SmartrMail Email & SMS: Shopify app comparison" description: "Compare Shopify Messaging and SmartrMail Email & SMS on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-smartrmail-email-marketing-sms" markdown_url: "https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-smartrmail-email-marketing-sms.md" data_as_of: "Nov 9, 2026" --- # Shopify Messaging vs SmartrMail Email & SMS Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - SmartrMail Email & SMS is detected on 1.3× as many Shopify stores as Shopify Messaging: 142 vs 108 as of Nov 9, 2026. - On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and SmartrMail Email & SMS 4.7 from 305 reviews. - SmartrMail Email & SMS lists 34 features Shopify Messaging’s listing doesn’t mention, including A/B testing, Back-in-stock emails, Birthday messages. ## Adoption | Measure | Shopify Messaging | SmartrMail Email & SMS | Ahead | | --- | --- | --- | --- | | Detected stores | 108 — as of Nov 9, 2026 | 142 — as of Nov 9, 2026 | SmartrMail Email & SMS | | Net store change, 28 days | \+3 — estimated | \+4 — estimated | | | Stores added, 28 days | 7 — new and returning | 8 — new and returning | SmartrMail Email & SMS | | Big-brand share | Not enough data | Not enough data | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Japan, Hong Kong | United States, Australia, United Kingdom | | ## Reviews | Measure | Shopify Messaging | SmartrMail Email & SMS | Ahead | | --- | --- | --- | --- | | App Store rating | 4.8 ★ | 4.7 ★ | Shopify Messaging | | App Store reviews | 4,816 | 305 | Shopify Messaging | | New reviews, 28 days | Not enough data | 0 | | | Reviewers a year or more in | 43% | Not enough data | | ## Pricing | Measure | Shopify Messaging | SmartrMail Email & SMS | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $10/month | | | Longest free trial | Not listed | 15 days | | | Plans listed | 1 | 3 | | ## Listing | Measure | Shopify Messaging | SmartrMail Email & SMS | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#12 — in Email marketing | \#62 — in Email marketing | Shopify Messaging | | Shopify App Charts | Not on this week’s charts | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Apr 14, 2020 | Nov 26, 2013 | | | Languages | 20 — English, Chinese \(Simplified\), French | 2 — English, French | | | Developer | Shopify | SmartrMail | | ## Listed features - 65 distinct features are listed across these App Store listings; 30 are listed by both. - Shopify Messaging lists 30 of them (46%). - SmartrMail Email & SMS lists 65 of them (100%). Listed only by SmartrMail Email & SMS: A/B testing, Back-in-stock emails, Birthday messages, Bulk editing, Bulk messaging, Cart recovery, Compliance, Consent collection, Conversion metrics, Cross-sell emails, Custom segments, Custom sender ID, Discount codes, Email capture list, Exit intent, Feedback requests, Forms, Opt-in, Order confirmations, Personalized messages, Pop-ups, Product recommendations, Product reviews, Real-time analytics, Rewards, ROI tracking, Scheduled messages, Segmentation, SMS capture list, Social media, Surveys, Templates, Welcome messages, Win-back campaigns. ### Coverage by App Store category | Category | Shopify Messaging | SmartrMail Email & SMS | | --- | --- | --- | | Email marketing | 30/45 | 45/45 | | Email marketing › Campaign types | 15/25 | 25/25 | | Email marketing › Managing campaigns | 15/20 | 20/20 | | SMS marketing | 0/20 | 20/20 | | SMS marketing › Managing campaigns | 0/13 | 13/13 | | SMS marketing › Workflow automation | 0/7 | 7/7 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Shopify Messaging lists no integrations. - Only SmartrMail Email & SMS lists: Constant Contact ConvertKit, JustUno WisePop Sumo Wheelio, MailChimp Klaviyo Privy One, Campaign Monitor Seguno Jilt, Mailerlite AWeber SendinBlue, Brevo Klavyo Email Marketing. ## Pricing plans ### Shopify Messaging | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. | ### SmartrMail Email & SMS | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free Plan | Free to install | Not listed | Reach up to 200 active subscribers with up to 1000 emails per month. Perfect for start-ups starting with Email Marketing | | Essentials Plan | $10/month | 15-day free trial | Unlimited number of opted-in subscribers $0.0125 per subscribed profile & $0 per non-subscribed profile | | Pro Plan | $49/month | 15-day free trial | Unlimited number of opted-in subscribers - $0.01 per subscribed profile & $0 per non-subscribed profile | ## Frequently asked questions ### Which is more popular, Shopify Messaging or SmartrMail Email & SMS? SmartrMail Email & SMS is detected on 1.3× as many Shopify stores as Shopify Messaging: 142 vs 108 as of Nov 9, 2026. ### Which has better reviews, Shopify Messaging or SmartrMail Email & SMS? On the Shopify App Store: Shopify Messaging 4.8 from 4,816 reviews and SmartrMail Email & SMS 4.7 from 305 reviews. ### What features does each app list that the other doesn’t? SmartrMail Email & SMS lists 34 the others don’t mention, such as A/B testing, Back-in-stock emails, Birthday messages, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [Shopify Messaging vs SmartrMail Email & SMS on Shoplist](https://shoplist.co/shopify-apps/compare/shopify-email-1-vs-smartrmail-email-marketing-sms) - [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md)) - [SmartrMail Email & SMS on Shoplist](https://shoplist.co/shopify-apps/smartrmail-email-marketing-sms) ([Markdown](https://shoplist.co/shopify-apps/smartrmail-email-marketing-sms.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Shopify Messaging and SmartrMail Email & SMS are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).