--- title: "ScaleUp: Google Ads Tracking vs Wixpa Google Analytics 4 (GA4): Shopify app comparison" description: "Compare ScaleUp: Google Ads Tracking and Wixpa Google Analytics 4 (GA4) on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/scaleup-google-ads-tracking-vs-wixpa-google-analytics-4-ga4" markdown_url: "https://shoplist.co/shopify-apps/compare/scaleup-google-ads-tracking-vs-wixpa-google-analytics-4-ga4.md" data_as_of: "Nov 4, 2026" --- # ScaleUp: Google Ads Tracking vs Wixpa Google Analytics 4 \(GA4\) Shopify app comparison from Shoplist. Store counts as of Nov 4, 2026. ## At a glance - Wixpa Google Analytics 4 \(GA4\) is detected on 4.2× as many Shopify stores as ScaleUp: 427 vs 101 as of Nov 4, 2026. - On the Shopify App Store: ScaleUp 5.0 from 6 reviews and Wixpa Google Analytics 4 \(GA4\) 5.0 from 53 reviews. - ScaleUp lists 5 features Wixpa Google Analytics 4 \(GA4\)’s listing doesn’t mention, including Abandoned cart, Checkout analytics, Conversion tracking. ## Adoption | Measure | ScaleUp | Wixpa Google Analytics 4 \(GA4\) | Ahead | | --- | --- | --- | --- | | Detected stores | 101 — as of Nov 4, 2026 | 427 — as of Nov 4, 2026 | Wixpa Google Analytics 4 \(GA4\) | | Net store change, 28 days | \+1 — estimated | −11 — estimated | | | Stores added, 28 days | 1 — new and returning | 3 — new and returning | Wixpa Google Analytics 4 \(GA4\) | | Big-brand share | Not enough data | 13% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Sporting Goods | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, Netherlands, United Kingdom | United States, United Kingdom, Canada | | ## Reviews | Measure | ScaleUp | Wixpa Google Analytics 4 \(GA4\) | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 5.0 ★ | | | App Store reviews | 6 | 53 | Wixpa Google Analytics 4 \(GA4\) | | New reviews, 28 days | Not enough data | 0 | | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | ScaleUp | Wixpa Google Analytics 4 \(GA4\) | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | Not published | Not published | | ## Listing | Measure | ScaleUp | Wixpa Google Analytics 4 \(GA4\) | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#43 — in Ads | \#95 — in Analytics | | | Shopify App Charts | Not on this week’s charts | \#4 on Pricing moves in Analytics | | | Built for Shopify | Yes | Yes | | | Launched | Feb 21, 2025 | Aug 31, 2023 | | | Languages | 1 — English | 1 — English | | | Developer | ScaleUp | 🚀 Wixpa Feed | | ## Listed features - 20 distinct features are listed across these App Store listings; 11 are listed by both. - ScaleUp lists 16 of them (80%). Listed only by ScaleUp: Abandoned cart, Checkout analytics, Conversion tracking, Impression counts, Performance tracking. - Wixpa Google Analytics 4 \(GA4\) lists 15 of them (75%). Listed only by Wixpa Google Analytics 4 \(GA4\): Demographic, Device, Retargeting, Traffic source. ### Coverage by App Store category | Category | ScaleUp | Wixpa Google Analytics 4 \(GA4\) | | --- | --- | --- | | Ads | 8/12 | 9/12 | | Ads › Campaign management | 2/2 | 2/2 | | Ads › Performance analytics | 4/5 | 2/5 | | Ads › Targeting | 2/5 | 5/5 | | Analytics | 8/8 | 6/8 | | Analytics › Customer behavior | 3/3 | 3/3 | | Analytics › Marketing and sales | 4/4 | 2/4 | | Analytics › Visuals and reports | 1/1 | 1/1 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Google Ads, Google Ads Tracking, Google Ads Conversion Tracking. - Only ScaleUp lists: Google Pixel, Checkout. - Only Wixpa Google Analytics 4 \(GA4\) lists: Google Analytics 4, GA4, Google Tag Manager, GTM. ## Pricing plans ### ScaleUp Free ### Wixpa Google Analytics 4 \(GA4\) Free ## Frequently asked questions ### Which is more popular, ScaleUp or Wixpa Google Analytics 4 \(GA4\)? Wixpa Google Analytics 4 \(GA4\) is detected on 4.2× as many Shopify stores as ScaleUp: 427 vs 101 as of Nov 4, 2026. ### Which has better reviews, ScaleUp or Wixpa Google Analytics 4 \(GA4\)? On the Shopify App Store: ScaleUp 5.0 from 6 reviews and Wixpa Google Analytics 4 \(GA4\) 5.0 from 53 reviews. ### What features does each app list that the other doesn’t? ScaleUp lists 5 the others don’t mention, such as Abandoned cart, Checkout analytics, Conversion tracking, Impression counts. Wixpa Google Analytics 4 \(GA4\) lists 4 the others don’t mention, such as Demographic, Device, Retargeting, Traffic source. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled. ## Links - [ScaleUp: Google Ads Tracking vs Wixpa Google Analytics 4 \(GA4\) on Shoplist](https://shoplist.co/shopify-apps/compare/scaleup-google-ads-tracking-vs-wixpa-google-analytics-4-ga4) - [ScaleUp: Google Ads Tracking on Shoplist](https://shoplist.co/shopify-apps/scaleup-google-ads-tracking) ([Markdown](https://shoplist.co/shopify-apps/scaleup-google-ads-tracking.md)) - [Wixpa Google Analytics 4 \(GA4\) on Shoplist](https://shoplist.co/shopify-apps/wixpa-google-analytics-4-ga4) ([Markdown](https://shoplist.co/shopify-apps/wixpa-google-analytics-4-ga4.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for ScaleUp and Wixpa Google Analytics 4 \(GA4\) are as of Nov 4, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).