--- title: "ScaleUp: Google Ads Tracking vs TagFly Google Ads, GA4 & GTM: Shopify app comparison" description: "Compare ScaleUp: Google Ads Tracking and TagFly Google Ads, GA4 & GTM on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/scaleup-google-ads-tracking-vs-tagfly-google-tag-gtm-tracking" markdown_url: "https://shoplist.co/shopify-apps/compare/scaleup-google-ads-tracking-vs-tagfly-google-tag-gtm-tracking.md" data_as_of: "Nov 4, 2026" --- # ScaleUp: Google Ads Tracking vs TagFly Google Ads, GA4 & GTM Shopify app comparison from Shoplist. Store counts as of Nov 4, 2026. ## At a glance - TagFly Google Ads, GA4 & GTM is detected on 13× as many Shopify stores as ScaleUp: 1,297 vs 101 as of Nov 4, 2026. - On the Shopify App Store: ScaleUp 5.0 from 6 reviews and TagFly Google Ads, GA4 & GTM 4.9 from 156 reviews. - Only TagFly Google Ads, GA4 & GTM lists a free plan. - TagFly Google Ads, GA4 & GTM lists 13 features ScaleUp’s listing doesn’t mention, including Ad spend, Custom dashboards, Dashboards. ## Adoption | Measure | ScaleUp | TagFly Google Ads, GA4 & GTM | Ahead | | --- | --- | --- | --- | | Detected stores | 101 — as of Nov 4, 2026 | 1,297 — as of Nov 4, 2026 | TagFly Google Ads, GA4 & GTM | | Net store change, 28 days | \+1 — estimated | −16 — estimated | | | Stores added, 28 days | 1 — new and returning | 16 — new and returning | TagFly Google Ads, GA4 & GTM | | Big-brand share | Not enough data | 13% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Sporting Goods | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, Netherlands, United Kingdom | United States, United Kingdom, Germany | | ## Reviews | Measure | ScaleUp | TagFly Google Ads, GA4 & GTM | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.9 ★ | ScaleUp | | App Store reviews | 6 | 156 | TagFly Google Ads, GA4 & GTM | | New reviews, 28 days | Not enough data | 5 | | | Reviewers a year or more in | Not enough data | 16% | | ## Pricing | Measure | ScaleUp | TagFly Google Ads, GA4 & GTM | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Yes | | | Lowest paid monthly plan | No monthly plan listed | $14.99/month | | | Longest free trial | Not listed | 7 days | | | Plans listed | Not published | 4 | | ## Listing | Measure | ScaleUp | TagFly Google Ads, GA4 & GTM | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#43 — in Ads | \#28 — in Ads | TagFly Google Ads, GA4 & GTM | | Shopify App Charts | Not on this week’s charts | \#19 in Ads | | | Built for Shopify | Yes | Yes | | | Launched | Feb 21, 2025 | Mar 24, 2021 | | | Languages | 1 — English | 1 — English | | | Developer | ScaleUp | TagFly | | ## Listed features - 29 distinct features are listed across these App Store listings; 13 are listed by both. - ScaleUp lists 16 of them (55%). Listed only by ScaleUp: Abandoned cart, Behavior, Impression counts. - TagFly Google Ads, GA4 & GTM lists 26 of them (90%). Listed only by TagFly Google Ads, GA4 & GTM: Ad spend, Custom dashboards, Dashboards, GDPR compliance, Lifetime value \(LTV\), Lookalike audiences, Marketing attribution, Platform, Real-time tracking, Retargeting, ROAS, Segmentation, Social media. ### Coverage by App Store category | Category | ScaleUp | TagFly Google Ads, GA4 & GTM | | --- | --- | --- | | Ads | 8/14 | 12/14 | | Ads › Campaign management | 2/3 | 3/3 | | Ads › Performance analytics | 4/6 | 5/6 | | Ads › Targeting | 2/5 | 4/5 | | Analytics | 8/15 | 14/15 | | Analytics › Customer behavior | 3/6 | 6/6 | | Analytics › Marketing and sales | 4/6 | 5/6 | | Analytics › Visuals and reports | 1/3 | 3/3 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Google Ads, Google Ads Tracking, Google Ads Conversion Tracking, Checkout. - Only ScaleUp lists: Google Pixel. - Only TagFly Google Ads, GA4 & GTM lists: Google Tag Manager, GA4, Facebook \(Meta\) Ads, TikTok Ads, Twitter pixel. ## Pricing plans ### ScaleUp Free ### TagFly Google Ads, GA4 & GTM | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free to install | Free | Not listed | None listed | | Basic | $14.99/month | 7-day free trial | 500 orders / month, then $0.05 per extra order | | Grow | $24.99/month | 7-day free trial | 2,500 orders / month, then $0.04 per extra order | | Scale | $99.99/month | 7-day free trial | 10,000 orders / month, then $0.02 per extra order | ## Frequently asked questions ### Which is more popular, ScaleUp or TagFly Google Ads, GA4 & GTM? TagFly Google Ads, GA4 & GTM is detected on 13× as many Shopify stores as ScaleUp: 1,297 vs 101 as of Nov 4, 2026. ### Is ScaleUp or TagFly Google Ads, GA4 & GTM cheaper? Only TagFly Google Ads, GA4 & GTM lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, ScaleUp or TagFly Google Ads, GA4 & GTM? On the Shopify App Store: ScaleUp 5.0 from 6 reviews and TagFly Google Ads, GA4 & GTM 4.9 from 156 reviews. ### What features does each app list that the other doesn’t? ScaleUp lists 3 the others don’t mention, such as Abandoned cart, Behavior, Impression counts. TagFly Google Ads, GA4 & GTM lists 13 the others don’t mention, such as Ad spend, Custom dashboards, Dashboards, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled. ## Links - [ScaleUp: Google Ads Tracking vs TagFly Google Ads, GA4 & GTM on Shoplist](https://shoplist.co/shopify-apps/compare/scaleup-google-ads-tracking-vs-tagfly-google-tag-gtm-tracking) - [ScaleUp: Google Ads Tracking on Shoplist](https://shoplist.co/shopify-apps/scaleup-google-ads-tracking) ([Markdown](https://shoplist.co/shopify-apps/scaleup-google-ads-tracking.md)) - [TagFly Google Ads, GA4 & GTM on Shoplist](https://shoplist.co/shopify-apps/tagfly-google-tag-gtm-tracking) ([Markdown](https://shoplist.co/shopify-apps/tagfly-google-tag-gtm-tracking.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for ScaleUp and TagFly Google Ads, GA4 & GTM are as of Nov 4, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).