--- title: "ReelUp‑Shoppable Videos+Reels vs Tolstoy: Shoppable Video & UGC: Shopify app comparison" description: "Compare ReelUp‑Shoppable Videos+Reels and Tolstoy: Shoppable Video & UGC on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/reelup-shoppable-videos-reels-vs-tolstoy-shoppable-video-ugc" markdown_url: "https://shoplist.co/shopify-apps/compare/reelup-shoppable-videos-reels-vs-tolstoy-shoppable-video-ugc.md" data_as_of: "Nov 8, 2026" --- # ReelUp‑Shoppable Videos\+Reels vs Tolstoy: Shoppable Video & UGC Shopify app comparison from Shoplist. Store counts as of Nov 8, 2026. ## At a glance - Tolstoy is detected on 1.4× as many Shopify stores as ReelUp‑Shoppable Videos\+Reels: 6,518 vs 4,581 as of Nov 8, 2026. - On the Shopify App Store: ReelUp‑Shoppable Videos\+Reels 4.9 from 296 reviews and Tolstoy 4.6 from 287 reviews. - Both list a free plan. Paid plans start at $29.99/month for ReelUp‑Shoppable Videos\+Reels and $19/month for Tolstoy. - ReelUp‑Shoppable Videos\+Reels lists 6 features Tolstoy’s listing doesn’t mention, including Autoplay, Checkout, Notifications. ## Adoption | Measure | ReelUp‑Shoppable Videos\+Reels | Tolstoy | Ahead | | --- | --- | --- | --- | | Detected stores | 4,581 — as of Nov 8, 2026 | 6,518 — as of Nov 8, 2026 | Tolstoy | | Net store change, 28 days | −10 — estimated | −33 — estimated | | | Stores added, 28 days | 42 — new and returning | 55 — new and returning | Tolstoy | | Big-brand share | 16% — of stores of known size | 29% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, India, United Kingdom | United States, Australia, United Kingdom | | ## Reviews | Measure | ReelUp‑Shoppable Videos\+Reels | Tolstoy | Ahead | | --- | --- | --- | --- | | App Store rating | 4.9 ★ | 4.6 ★ | ReelUp‑Shoppable Videos\+Reels | | App Store reviews | 296 | 287 | ReelUp‑Shoppable Videos\+Reels | | New reviews, 28 days | 0 | 9 | Tolstoy | | Reviewers a year or more in | 26% | 38% | Tolstoy | ## Pricing | Measure | ReelUp‑Shoppable Videos\+Reels | Tolstoy | Ahead | | --- | --- | --- | --- | | Free plan | Yes | Yes | | | Lowest paid monthly plan | $29.99/month | $19/month | Tolstoy | | Longest free trial | 7 days | Not listed | | | Plans listed | 4 | 4 | | ## Listing | Measure | ReelUp‑Shoppable Videos\+Reels | Tolstoy | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#15 — in Video and livestream | \#24 — in Video and livestream | ReelUp‑Shoppable Videos\+Reels | | Shopify App Charts | \#3 in Video and livestream | \#2 in Video and livestream | | | Built for Shopify | Yes | No | | | Launched | Sep 21, 2022 | Dec 2, 2020 | | | Languages | 1 — English | 2 — English, Japanese | | | Developer | ReelUp LTD. | Tolstoy | | ## Listed features - 36 distinct features are listed across these App Store listings; 26 are listed by both. - ReelUp‑Shoppable Videos\+Reels lists 32 of them (89%). Listed only by ReelUp‑Shoppable Videos\+Reels: Autoplay, Checkout, Notifications, Video player, Video templates, Video widget. - Tolstoy lists 30 of them (83%). Listed only by Tolstoy: Custom URL, Multi-language, Recording tools, Unique visitors. ### Coverage by App Store category | Category | ReelUp‑Shoppable Videos\+Reels | Tolstoy | | --- | --- | --- | | Social proof | 12/14 | 14/14 | | Social proof › Analytics | 2/2 | 2/2 | | Social proof › Content types | 6/6 | 6/6 | | Social proof › Display options | 4/6 | 6/6 | | Video and livestream | 20/22 | 16/22 | | Video and livestream › Customization | 10/12 | 9/12 | | Video and livestream › Video management | 10/10 | 7/10 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - Only ReelUp‑Shoppable Videos\+Reels lists: Yotpo \| Loox \| Judgeme, TikTok Videos \| TikTok Shorts, Instagram Stories \| Reels, Shoppable instagram & ugc. - Only Tolstoy lists: Shop app Minis, TikTok videos, TikTok feed, Instagram Stories, GoogleAnalytics, Yotpo, HeyGen, Klaviyo, Gorgias, Tapcart, Zapier, Rebuy, Fuego, Hubspot, Shopney, Synthesia, Buñu. ## Pricing plans ### ReelUp‑Shoppable Videos\+Reels | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free Forever | Free | Not listed | None listed | | Basic | $29.99/month | 7-day free trial | ReelUp counts view if user watches the video for at least 4 seconds. Other apps count a view just if the video is shown | | Premium | $99.99/month | 7-day free trial | ReelUp counts view if user watches the video for at least 4 seconds. Other apps count a view just if the video is shown | | Elite | $199.99/month | 7-day free trial | ReelUp counts view if user watches the video for at least 4 seconds. Other apps count a view just if the video is shown | ### Tolstoy | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free | Not listed | None listed | | Starter | $19/month | Not listed | Extra viewers cost $10 per 1,000. | | Plus | $44/month | Not listed | Extra viewers cost $10 per 1,000. | | Pro | $195/month | Not listed | Extra viewers cost $7 per 1,000. | ## Frequently asked questions ### Which is more popular, ReelUp‑Shoppable Videos\+Reels or Tolstoy? Tolstoy is detected on 1.4× as many Shopify stores as ReelUp‑Shoppable Videos\+Reels: 6,518 vs 4,581 as of Nov 8, 2026. ### Is ReelUp‑Shoppable Videos\+Reels or Tolstoy cheaper? Both list a free plan. Paid plans start at $29.99/month for ReelUp‑Shoppable Videos\+Reels and $19/month for Tolstoy. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, ReelUp‑Shoppable Videos\+Reels or Tolstoy? On the Shopify App Store: ReelUp‑Shoppable Videos\+Reels 4.9 from 296 reviews and Tolstoy 4.6 from 287 reviews. ### What features does each app list that the other doesn’t? ReelUp‑Shoppable Videos\+Reels lists 6 the others don’t mention, such as Autoplay, Checkout, Notifications, Video player. Tolstoy lists 4 the others don’t mention, such as Custom URL, Multi-language, Recording tools, Unique visitors. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between ReelUp‑Shoppable Videos\+Reels and Tolstoy? 7 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled. ## Links - [ReelUp‑Shoppable Videos\+Reels vs Tolstoy: Shoppable Video & UGC on Shoplist](https://shoplist.co/shopify-apps/compare/reelup-shoppable-videos-reels-vs-tolstoy-shoppable-video-ugc) - [ReelUp‑Shoppable Videos\+Reels on Shoplist](https://shoplist.co/shopify-apps/reelup-shoppable-videos-reels) ([Markdown](https://shoplist.co/shopify-apps/reelup-shoppable-videos-reels.md)) - [Tolstoy: Shoppable Video & UGC on Shoplist](https://shoplist.co/shopify-apps/tolstoy-shoppable-video-ugc) ([Markdown](https://shoplist.co/shopify-apps/tolstoy-shoppable-video-ugc.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for ReelUp‑Shoppable Videos\+Reels and Tolstoy are as of Nov 8, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).