---
title: "Reelfy Shoppable Videos & UGC vs Tolstoy: Shoppable Video & UGC: Shopify app comparison"
description: "Compare Reelfy Shoppable Videos & UGC and Tolstoy: Shoppable Video & UGC on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/reelfy-shoppable-videos-reels-vs-tolstoy-shoppable-video-ugc"
markdown_url: "https://shoplist.co/shopify-apps/compare/reelfy-shoppable-videos-reels-vs-tolstoy-shoppable-video-ugc.md"
data_as_of: "Nov 9, 2026"
---

# Reelfy Shoppable Videos & UGC vs Tolstoy: Shoppable Video & UGC

Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026.

## At a glance

- Tolstoy is detected on 1.9× as many Shopify stores as Reelfy Shoppable Videos & UGC: 6,612 vs 3,428 as of Nov 9, 2026.
- On the Shopify App Store: Reelfy Shoppable Videos & UGC 4.8 from 259 reviews and Tolstoy 4.6 from 287 reviews.
- Both list a free plan. Paid plans start at $9.99/month for Reelfy Shoppable Videos & UGC and $19/month for Tolstoy.
- Tolstoy lists 11 features Reelfy Shoppable Videos & UGC’s listing doesn’t mention, including Custom URL, Embedded videos, Hashtags.

## Adoption

| Measure | Reelfy Shoppable Videos & UGC | Tolstoy | Ahead |
| --- | --- | --- | --- |
| Detected stores | 3,428 — as of Nov 9, 2026 | 6,612 — as of Nov 9, 2026 | Tolstoy |
| Net store change, 28 days | \+17 — estimated | −32 — estimated |  |
| Stores added, 28 days | 40 — new and returning | 54 — new and returning | Tolstoy |
| Big-brand share | 16% — of stores of known size | 29% — of stores of known size |  |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |  |
| Top store countries | India, United States, United Kingdom | United States, Australia, United Kingdom |  |

## Reviews

| Measure | Reelfy Shoppable Videos & UGC | Tolstoy | Ahead |
| --- | --- | --- | --- |
| App Store rating | 4.8 ★ | 4.6 ★ | Reelfy Shoppable Videos & UGC |
| App Store reviews | 259 | 287 | Tolstoy |
| New reviews, 28 days | 4 | 8 | Tolstoy |
| Reviewers a year or more in | 7% | 38% | Tolstoy |

## Pricing

| Measure | Reelfy Shoppable Videos & UGC | Tolstoy | Ahead |
| --- | --- | --- | --- |
| Free plan | Yes | Yes |  |
| Lowest paid monthly plan | $9.99/month | $19/month | Reelfy Shoppable Videos & UGC |
| Longest free trial | 7 days | Not listed |  |
| Plans listed | 4 | 4 |  |

## Listing

| Measure | Reelfy Shoppable Videos & UGC | Tolstoy | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#2 — in Video and livestream | \#24 — in Video and livestream | Reelfy Shoppable Videos & UGC |
| Shopify App Charts | \#4 in Video and livestream | \#2 in Video and livestream |  |
| Built for Shopify | Yes | No |  |
| Launched | Jul 24, 2024 | Dec 2, 2020 |  |
| Languages | 1 — English | 2 — English, Japanese |  |
| Developer | KiteApps | Tolstoy |  |

## Listed features

- 34 distinct features are listed across these App Store listings; 19 are listed by both.
- Reelfy Shoppable Videos & UGC lists 23 of them (68%). Listed only by Reelfy Shoppable Videos & UGC: Autoplay, Checkout, Liked products, Video player.
- Tolstoy lists 30 of them (88%). Listed only by Tolstoy: Custom URL, Embedded videos, Hashtags, Multi-channel, Recording tools, Reviews, Social links, Social sharing, UGC, Unique visitors, Video editing.

### Coverage by App Store category

| Category | Reelfy Shoppable Videos & UGC | Tolstoy |
| --- | --- | --- |
| Social proof | 11/15 | 14/15 |
| Social proof › Analytics | 2/2 | 2/2 |
| Social proof › Content types | 4/6 | 6/6 |
| Social proof › Display options | 5/7 | 6/7 |
| Video and livestream | 12/19 | 16/19 |
| Video and livestream › Customization | 6/10 | 9/10 |
| Video and livestream › Video management | 6/9 | 7/9 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Checkout.
- Only Reelfy Shoppable Videos & UGC lists: Any Theme, TikTok Videos \| TikTok Shorts, Instagram Stories \| Reels, Shoppable instagram, Ryviu, Video marketing.
- Only Tolstoy lists: Shop app Minis, TikTok videos, TikTok feed, Instagram Stories, GoogleAnalytics, Yotpo, HeyGen, Klaviyo, Gorgias, Tapcart, Zapier, Rebuy, Fuego, Hubspot, Shopney, Synthesia, Buñu.

## Pricing plans

### Reelfy Shoppable Videos & UGC

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free | Not listed | None listed |
| Starter | $9.99/month | 7-day free trial | None listed |
| Growth | $19.99/month | 7-day free trial | None listed |
| Enterprise | $39.99/month | 7-day free trial | None listed |

### Tolstoy

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free | Not listed | None listed |
| Starter | $19/month | Not listed | Extra viewers cost $10 per 1,000. |
| Plus | $44/month | Not listed | Extra viewers cost $10 per 1,000. |
| Pro | $195/month | Not listed | Extra viewers cost $7 per 1,000. |

## Frequently asked questions

### Which is more popular, Reelfy Shoppable Videos & UGC or Tolstoy?

Tolstoy is detected on 1.9× as many Shopify stores as Reelfy Shoppable Videos & UGC: 6,612 vs 3,428 as of Nov 9, 2026.

### Is Reelfy Shoppable Videos & UGC or Tolstoy cheaper?

Both list a free plan. Paid plans start at $9.99/month for Reelfy Shoppable Videos & UGC and $19/month for Tolstoy. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, Reelfy Shoppable Videos & UGC or Tolstoy?

On the Shopify App Store: Reelfy Shoppable Videos & UGC 4.8 from 259 reviews and Tolstoy 4.6 from 287 reviews.

### What features does each app list that the other doesn’t?

Reelfy Shoppable Videos & UGC lists 4 the others don’t mention, such as Autoplay, Checkout, Liked products, Video player. Tolstoy lists 11 the others don’t mention, such as Custom URL, Embedded videos, Hashtags, Multi-channel. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.

## Links

- [Reelfy Shoppable Videos & UGC vs Tolstoy: Shoppable Video & UGC on Shoplist](https://shoplist.co/shopify-apps/compare/reelfy-shoppable-videos-reels-vs-tolstoy-shoppable-video-ugc)
- [Reelfy Shoppable Videos & UGC on Shoplist](https://shoplist.co/shopify-apps/reelfy-shoppable-videos-reels) ([Markdown](https://shoplist.co/shopify-apps/reelfy-shoppable-videos-reels.md))
- [Tolstoy: Shoppable Video & UGC on Shoplist](https://shoplist.co/shopify-apps/tolstoy-shoppable-video-ugc) ([Markdown](https://shoplist.co/shopify-apps/tolstoy-shoppable-video-ugc.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Reelfy Shoppable Videos & UGC and Tolstoy are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).