--- title: "OT: Instagram Feed, Instafeed vs Socialwidget ‑ Instagram Feed: Shopify app comparison" description: "Compare OT: Instagram Feed, Instafeed and Socialwidget ‑ Instagram Feed on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/ot-easy-instagram-feed-vs-socialwidget-instagram-feed" markdown_url: "https://shoplist.co/shopify-apps/compare/ot-easy-instagram-feed-vs-socialwidget-instagram-feed.md" data_as_of: "Nov 5, 2026" --- # OT: Instagram Feed, Instafeed vs Socialwidget ‑ Instagram Feed Shopify app comparison from Shoplist. Store counts as of Nov 5, 2026. ## At a glance - Socialwidget is detected on 32× as many Shopify stores as OT: 5,801 vs 182 as of Nov 5, 2026. - On the Shopify App Store: OT 4.7 from 43 reviews and Socialwidget 4.9 from 627 reviews. - Only Socialwidget lists a free plan. - OT lists 8 features Socialwidget’s listing doesn’t mention, including Drag-and-drop editor, Hover effects, Row. ## Adoption | Measure | OT | Socialwidget | Ahead | | --- | --- | --- | --- | | Detected stores | 182 — as of Nov 5, 2026 | 5,801 — as of Nov 5, 2026 | Socialwidget | | Net store change, 28 days | 0 — estimated | −64 — estimated | | | Stores added, 28 days | Not enough data | 43 — new and returning | | | Big-brand share | Not enough data | 9% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, Australia, India | United States, United Kingdom, Australia | | ## Reviews | Measure | OT | Socialwidget | Ahead | | --- | --- | --- | --- | | App Store rating | 4.7 ★ | 4.9 ★ | Socialwidget | | App Store reviews | 43 | 627 | Socialwidget | | New reviews, 28 days | Not enough data | 0 | | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | OT | Socialwidget | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Yes | | | Lowest paid monthly plan | No monthly plan listed | $9.90/month | | | Longest free trial | Not listed | 14 days | | | Plans listed | Not published | 4 | | ## Listing | Measure | OT | Socialwidget | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#27 — in Image gallery | \#22 — in Image gallery | Socialwidget | | Shopify App Charts | Not on this week’s charts | \#5 in Image gallery | | | Built for Shopify | No | Yes | | | Launched | Nov 15, 2024 | Apr 15, 2020 | | | Languages | 1 — English | 1 — English | | | Developer | Omni Themes | OneCommerce | | ## Listed features - 33 distinct features are listed across these App Store listings; 16 are listed by both. - OT lists 24 of them (73%). Listed only by OT: Drag-and-drop editor, Hover effects, Row, Shop the look, Slider, Social sharing, UGC, Video. - Socialwidget lists 25 of them (76%). Listed only by Socialwidget: Conversion tracking, Engagement tracking, Lightbox, List, Lookbook, Masonry, Multi-language, Unique visitors. ### Coverage by App Store category | Category | OT | Socialwidget | | --- | --- | --- | | Image gallery | 16/21 | 13/21 | | Image gallery › Customization | 8/9 | 6/9 | | Image gallery › Gallery types | 8/12 | 7/12 | | Social proof | 8/12 | 12/12 | | Social proof › Analytics | 0/2 | 2/2 | | Social proof › Content types | 5/5 | 5/5 | | Social proof › Display options | 3/5 | 5/5 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Instagram. - Only OT lists: Any Themes. - Only Socialwidget lists: TikTok, PageFly. ## Pricing plans ### OT Free ### Socialwidget | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Starter | Free | Not listed | None listed | | Standard | $9.90/month | 14-day free trial | None listed | | Professional | $19.90/month | 14-day free trial | None listed | | Advanced | $49.90/month | 14-day free trial | None listed | ## Frequently asked questions ### Which is more popular, OT or Socialwidget? Socialwidget is detected on 32× as many Shopify stores as OT: 5,801 vs 182 as of Nov 5, 2026. ### Is OT or Socialwidget cheaper? Only Socialwidget lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, OT or Socialwidget? On the Shopify App Store: OT 4.7 from 43 reviews and Socialwidget 4.9 from 627 reviews. ### What features does each app list that the other doesn’t? OT lists 8 the others don’t mention, such as Drag-and-drop editor, Hover effects, Row, Shop the look. Socialwidget lists 8 the others don’t mention, such as Conversion tracking, Engagement tracking, Lightbox, List. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled. ## Links - [OT: Instagram Feed, Instafeed vs Socialwidget ‑ Instagram Feed on Shoplist](https://shoplist.co/shopify-apps/compare/ot-easy-instagram-feed-vs-socialwidget-instagram-feed) - [OT: Instagram Feed, Instafeed on Shoplist](https://shoplist.co/shopify-apps/ot-easy-instagram-feed) ([Markdown](https://shoplist.co/shopify-apps/ot-easy-instagram-feed.md)) - [Socialwidget ‑ Instagram Feed on Shoplist](https://shoplist.co/shopify-apps/socialwidget-instagram-feed) ([Markdown](https://shoplist.co/shopify-apps/socialwidget-instagram-feed.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for OT and Socialwidget are as of Nov 5, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).