--- title: "Origin: Attribution & Profit vs ThoughtMetric: Attribution: Shopify app comparison" description: "Compare Origin: Attribution & Profit and ThoughtMetric: Attribution on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/origin-utm-tracking-vs-thoughtmetric" markdown_url: "https://shoplist.co/shopify-apps/compare/origin-utm-tracking-vs-thoughtmetric.md" data_as_of: "Nov 11, 2026" --- # Origin: Attribution & Profit vs ThoughtMetric: Attribution Shopify app comparison from Shoplist. Store counts as of Nov 11, 2026. ## At a glance - ThoughtMetric is detected on 3.5× as many Shopify stores as Origin: 353 vs 102 as of Nov 11, 2026. - On the Shopify App Store: Origin 5.0 from 34 reviews and ThoughtMetric 4.0 from 15 reviews. - Paid plans start at $29/month for Origin and $99/month for ThoughtMetric. - ThoughtMetric lists 9 features Origin’s listing doesn’t mention, including Activity tracking, Custom dashboards, Custom reports. ## Adoption | Measure | Origin | ThoughtMetric | Ahead | | --- | --- | --- | --- | | Detected stores | 102 — as of Nov 11, 2026 | 353 — as of Nov 11, 2026 | ThoughtMetric | | Net store change, 28 days | \+4 — estimated | \+4 — estimated | | | Stores added, 28 days | 4 — new and returning | 4 — new and returning | | | Big-brand share | Not enough data | 26% — of stores of known size | | | Top store categories | Health & Beauty, Sporting Goods, Apparel & Accessories | Health & Beauty, Apparel & Accessories, Sporting Goods | | | Top store countries | United States, Czechia, India | United States, United Kingdom, Australia | | ## Reviews | Measure | Origin | ThoughtMetric | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.0 ★ | Origin | | App Store reviews | 34 | 15 | Origin | | New reviews, 28 days | 0 | 1 | ThoughtMetric | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | Origin | ThoughtMetric | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $29/month | $99/month | Origin | | Longest free trial | 14 days | 14 days | | | Plans listed | 2 | 4 | | ## Listing | Measure | Origin | ThoughtMetric | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#40 — in Analytics | \#166 — in Analytics | Origin | | Shopify App Charts | Not on this week’s charts | \#19 on Big-brand picks in Analytics | | | Built for Shopify | Yes | No | | | Launched | Nov 11, 2022 | Nov 11, 2019 | | | Languages | 1 — English | 1 — English | | | Developer | Origin Attribution | ThoughtMetric Inc. | | ## Listed features - 18 distinct features are listed across these App Store listings; 8 are listed by both. - Origin lists 9 of them (50%). Listed only by Origin: Funnel analysis. - ThoughtMetric lists 17 of them (94%). Listed only by ThoughtMetric: Activity tracking, Custom dashboards, Custom reports, GDPR compliance, Lifetime value \(LTV\), Multi-store reports, Page views, Pixel tracking, Real-time tracking. ### Coverage by App Store category | Category | Origin | ThoughtMetric | | --- | --- | --- | | Analytics | 9/18 | 17/18 | | Analytics › Customer behavior | 1/5 | 5/5 | | Analytics › Marketing and sales | 5/6 | 5/6 | | Analytics › Visuals and reports | 3/7 | 7/7 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - Origin lists no platform the others don’t. - Only ThoughtMetric lists: Facebook, Instagram, Google Ads, Klaviyo, Pinterest, TikTok. ## Pricing plans ### Origin | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Pro | $29/month | 14-day free trial | None listed | | Platinum | $49/month | 14-day free trial | None listed | ### ThoughtMetric | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | p50k | $99/month | 14-day free trial | None listed | | p100k | $199/month | 14-day free trial | None listed | | p200k | $299/month | 14-day free trial | None listed | | p300k | $399/month | 14-day free trial | None listed | ## Frequently asked questions ### Which is more popular, Origin or ThoughtMetric? ThoughtMetric is detected on 3.5× as many Shopify stores as Origin: 353 vs 102 as of Nov 11, 2026. ### Is Origin or ThoughtMetric cheaper? Paid plans start at $29/month for Origin and $99/month for ThoughtMetric. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, Origin or ThoughtMetric? On the Shopify App Store: Origin 5.0 from 34 reviews and ThoughtMetric 4.0 from 15 reviews. ### What features does each app list that the other doesn’t? Origin lists 1 the others don’t mention, such as Funnel analysis. ThoughtMetric lists 9 the others don’t mention, such as Activity tracking, Custom dashboards, Custom reports, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled. ## Links - [Origin: Attribution & Profit vs ThoughtMetric: Attribution on Shoplist](https://shoplist.co/shopify-apps/compare/origin-utm-tracking-vs-thoughtmetric) - [Origin: Attribution & Profit on Shoplist](https://shoplist.co/shopify-apps/origin-utm-tracking) ([Markdown](https://shoplist.co/shopify-apps/origin-utm-tracking.md)) - [ThoughtMetric: Attribution on Shoplist](https://shoplist.co/shopify-apps/thoughtmetric) ([Markdown](https://shoplist.co/shopify-apps/thoughtmetric.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Origin and ThoughtMetric are as of Nov 11, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).