--- title: "OC Meta Pixel‑ Facebook Pixels vs TagFly Google Ads, GA4 & GTM: Shopify app comparison" description: "Compare OC Meta Pixel‑ Facebook Pixels and TagFly Google Ads, GA4 & GTM on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/orichi-tiktok-facebook-pixels-vs-tagfly-google-tag-gtm-tracking" markdown_url: "https://shoplist.co/shopify-apps/compare/orichi-tiktok-facebook-pixels-vs-tagfly-google-tag-gtm-tracking.md" data_as_of: "Nov 11, 2026" --- # OC Meta Pixel‑ Facebook Pixels vs TagFly Google Ads, GA4 & GTM Shopify app comparison from Shoplist. Store counts as of Nov 11, 2026. ## At a glance - TagFly Google Ads, GA4 & GTM is detected on 1.2× as many Shopify stores as OC Meta Pixel‑ Facebook Pixels: 1,505 vs 1,268 as of Nov 11, 2026. - On the Shopify App Store: OC Meta Pixel‑ Facebook Pixels 5.0 from 117 reviews and TagFly Google Ads, GA4 & GTM 4.9 from 156 reviews. - Both list a free plan. Paid plans start at $9.99/month for OC Meta Pixel‑ Facebook Pixels and $14.99/month for TagFly Google Ads, GA4 & GTM. - TagFly Google Ads, GA4 & GTM lists 14 features OC Meta Pixel‑ Facebook Pixels’s listing doesn’t mention, including Activity tracking, Ad spend, Checkout analytics. ## Adoption | Measure | OC Meta Pixel‑ Facebook Pixels | TagFly Google Ads, GA4 & GTM | Ahead | | --- | --- | --- | --- | | Detected stores | 1,268 — as of Nov 11, 2026 | 1,505 — as of Nov 11, 2026 | TagFly Google Ads, GA4 & GTM | | Net store change, 28 days | −6 — estimated | −18 — estimated | | | Stores added, 28 days | 11 — new and returning | 9 — new and returning | OC Meta Pixel‑ Facebook Pixels | | Big-brand share | 25% — of stores of known size | 13% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Hong Kong, Germany | United States, United Kingdom, Germany | | ## Reviews | Measure | OC Meta Pixel‑ Facebook Pixels | TagFly Google Ads, GA4 & GTM | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.9 ★ | OC Meta Pixel‑ Facebook Pixels | | App Store reviews | 117 | 156 | TagFly Google Ads, GA4 & GTM | | New reviews, 28 days | 8 | 3 | OC Meta Pixel‑ Facebook Pixels | | Reviewers a year or more in | 19% | 16% | OC Meta Pixel‑ Facebook Pixels | ## Pricing | Measure | OC Meta Pixel‑ Facebook Pixels | TagFly Google Ads, GA4 & GTM | Ahead | | --- | --- | --- | --- | | Free plan | Yes | Yes | | | Lowest paid monthly plan | $9.99/month | $14.99/month | OC Meta Pixel‑ Facebook Pixels | | Longest free trial | 7 days | 7 days | | | Plans listed | 4 | 4 | | ## Listing | Measure | OC Meta Pixel‑ Facebook Pixels | TagFly Google Ads, GA4 & GTM | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#11 — in Analytics | \#29 — in Ads | | | Shopify App Charts | \#19 in Analytics | \#18 in Ads | | | Built for Shopify | Yes | Yes | | | Launched | Jun 29, 2021 | Mar 24, 2021 | | | Languages | 1 — English | 1 — English | | | Developer | OrichiCommerce | TagFly | | ## Listed features - 34 distinct features are listed across these App Store listings; 12 are listed by both. - OC Meta Pixel‑ Facebook Pixels lists 20 of them (59%). Listed only by OC Meta Pixel‑ Facebook Pixels: Custom reports, Data export, Product category, Profit insights, ROI analysis, Traffic source, UTM attribution, UTM tracking. - TagFly Google Ads, GA4 & GTM lists 26 of them (76%). Listed only by TagFly Google Ads, GA4 & GTM: Activity tracking, Ad spend, Checkout analytics, Conversion tracking, Dashboards, Engagement metrics, Event-based, GDPR compliance, Lifetime value \(LTV\), Page views, Platform, Segmentation, Social media, Website. ### Coverage by App Store category | Category | OC Meta Pixel‑ Facebook Pixels | TagFly Google Ads, GA4 & GTM | | --- | --- | --- | | Ads | 8/16 | 12/16 | | Ads › Campaign management | 1/3 | 3/3 | | Ads › Performance analytics | 4/8 | 5/8 | | Ads › Targeting | 3/5 | 4/5 | | Analytics | 12/18 | 14/18 | | Analytics › Customer behavior | 2/6 | 6/6 | | Analytics › Marketing and sales | 6/7 | 5/7 | | Analytics › Visuals and reports | 4/5 | 3/5 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - Only OC Meta Pixel‑ Facebook Pixels lists: Multi Pixel, pixel facebook, Facebook and Instagram, OnePixel, Zotek, AdNabu. - Only TagFly Google Ads, GA4 & GTM lists: Google Tag Manager, Google Ads, GA4, Facebook \(Meta\) Ads, TikTok Ads, Twitter pixel. ## Pricing plans ### OC Meta Pixel‑ Facebook Pixels | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free for life | Free | Not listed | None listed | | Lite | $9.99/month | 7-day free trial | only $4.99 monthly for extra Conversions API | | Pro "Basic & Grow" | $19.99/month | 7-day free trial | only $4.99 monthly for extra Conversions API; Limited Time: Get an exclusive 10% BFCM discount\! | | Pro "Adv & Plus" | $29.99/month | 7-day free trial | only $4.99 monthly for extra Conversions API; Limited Time: Get an exclusive 10% BFCM discount\! | ### TagFly Google Ads, GA4 & GTM | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free to install | Free | Not listed | None listed | | Basic | $14.99/month | 7-day free trial | 500 orders / month, then $0.05 per extra order | | Grow | $24.99/month | 7-day free trial | 2,500 orders / month, then $0.04 per extra order | | Scale | $99.99/month | 7-day free trial | 10,000 orders / month, then $0.02 per extra order | ## Frequently asked questions ### Which is more popular, OC Meta Pixel‑ Facebook Pixels or TagFly Google Ads, GA4 & GTM? TagFly Google Ads, GA4 & GTM is detected on 1.2× as many Shopify stores as OC Meta Pixel‑ Facebook Pixels: 1,505 vs 1,268 as of Nov 11, 2026. ### Is OC Meta Pixel‑ Facebook Pixels or TagFly Google Ads, GA4 & GTM cheaper? Both list a free plan. Paid plans start at $9.99/month for OC Meta Pixel‑ Facebook Pixels and $14.99/month for TagFly Google Ads, GA4 & GTM. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, OC Meta Pixel‑ Facebook Pixels or TagFly Google Ads, GA4 & GTM? On the Shopify App Store: OC Meta Pixel‑ Facebook Pixels 5.0 from 117 reviews and TagFly Google Ads, GA4 & GTM 4.9 from 156 reviews. ### What features does each app list that the other doesn’t? OC Meta Pixel‑ Facebook Pixels lists 8 the others don’t mention, such as Custom reports, Data export, Product category, Profit insights. TagFly Google Ads, GA4 & GTM lists 14 the others don’t mention, such as Activity tracking, Ad spend, Checkout analytics, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between OC Meta Pixel‑ Facebook Pixels and TagFly Google Ads, GA4 & GTM? 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled. ## Links - [OC Meta Pixel‑ Facebook Pixels vs TagFly Google Ads, GA4 & GTM on Shoplist](https://shoplist.co/shopify-apps/compare/orichi-tiktok-facebook-pixels-vs-tagfly-google-tag-gtm-tracking) - [OC Meta Pixel‑ Facebook Pixels on Shoplist](https://shoplist.co/shopify-apps/orichi-tiktok-facebook-pixels) ([Markdown](https://shoplist.co/shopify-apps/orichi-tiktok-facebook-pixels.md)) - [TagFly Google Ads, GA4 & GTM on Shoplist](https://shoplist.co/shopify-apps/tagfly-google-tag-gtm-tracking) ([Markdown](https://shoplist.co/shopify-apps/tagfly-google-tag-gtm-tracking.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for OC Meta Pixel‑ Facebook Pixels and TagFly Google Ads, GA4 & GTM are as of Nov 11, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).